http://www.artipot.com/dir/business/marketing-and-advertising/branding/ Latest Branding articles from Artipot - your one-stop resource for free articles. http://www.artipot.com/articles/191133/3-simple-steps-for-gathering-effective-testimonials.htm I've recently suffered a computer crash, and one of the folders that wasn't backed up was one that contained all my testimonials. So I'm now on a mad-scramble to try to acquire new testimonials to use... Tue, 26 Aug 2008 07:21:48 +0000 http://www.artipot.com/articles/191133/3-simple-steps-for-gathering-effective-testimonials.htm http://www.artipot.com/articles/190420/what-is-in-a-product-name.htm For every new product comes the opportunity to create a killer name. But what really goes into the naming of your new product? Considering it is a critical part of developing a brand image for your new product the name itself can often be the deciding factor between success and failure. Mon, 25 Aug 2008 06:47:16 +0000 http://www.artipot.com/articles/190420/what-is-in-a-product-name.htm http://www.artipot.com/articles/181725/sound-branding-sonic-logo-process.htm Sonic logos are short audio jingles that are used by brands to identify themselves and are usually less than 7 seconds. It is essentially the harnessing of audio to represent and communicate the values and personality of a company. Associations and companies use sonic logos to grow public awareness of their brand and they use them in many medias including the web, radio,... Sun, 10 Aug 2008 03:16:30 +0000 http://www.artipot.com/articles/181725/sound-branding-sonic-logo-process.htm http://www.artipot.com/articles/171797/brand-marketing-can-put-you-on-top-of-the-competition.htm Brand marketing is the process of ascertaining, developing, and finally bringing a company's image to the marketplace. Here are some strategies to successfully create a brand for your business. Tue, 22 Jul 2008 17:24:54 +0000 http://www.artipot.com/articles/171797/brand-marketing-can-put-you-on-top-of-the-competition.htm http://www.artipot.com/articles/167116/5-tips-to-quickly-and-inexpensively-improve-your-brand-identity.htm In an overcrowded marketplace, if you're not standing out, then you're invisible. Establishing a brand is absolutely critical to long term, sustainable business growth - especially in service oriented businesses. The single biggest motivator in buying is not data, nor is it facts, it's emotional response. People buy when they feel comfortable, when they feel they can trust you. Sun, 13 Jul 2008 17:31:06 +0000 http://www.artipot.com/articles/167116/5-tips-to-quickly-and-inexpensively-improve-your-brand-identity.htm http://www.artipot.com/articles/167110/the-expert-advantage-why-it-pays-to-establish-yourself-as-an-expert.htm Strategies to establish yourself as an expert. Topics include: Be Confident in Your Expertise, Create a Powerful Brand, Put it in Writing, Get on Your Soapbox, Become a Media Magnet and Create Promotional Campaigns and Info Products. Sun, 13 Jul 2008 17:17:03 +0000 http://www.artipot.com/articles/167110/the-expert-advantage-why-it-pays-to-establish-yourself-as-an-expert.htm http://www.artipot.com/articles/160527/why-a-compelling-press-release-is-your-companys-best-friend.htm If you are looking for new ways to promote your company, press releases can prove to be your best friend! Here we will help you get started in the process of writing press releases that grab the attention of the media. Mon, 30 Jun 2008 06:33:36 +0000 http://www.artipot.com/articles/160527/why-a-compelling-press-release-is-your-companys-best-friend.htm http://www.artipot.com/articles/158545/brand-building-for-your-small-business.htm Branding your small business will be one of the most important steps that you will take to make your business successful and your name known to potential customers. Brand building begins before you even open your doors and is an ongoing process that is used to become a known leader in your industry. Thu, 26 Jun 2008 06:49:55 +0000 http://www.artipot.com/articles/158545/brand-building-for-your-small-business.htm http://www.artipot.com/articles/158412/the-importance-of-keeping-your-online-brand-consistent.htm Your online brand needs to be consistent. If your brand identity and brand perception are not close, you do not have a successful brand strategy. It is also important to be aware that community elements of your site affect your brand image. Thu, 26 Jun 2008 03:12:59 +0000 http://www.artipot.com/articles/158412/the-importance-of-keeping-your-online-brand-consistent.htm http://www.artipot.com/articles/157922/profit-building-strategies-burn-your-brand-into-their-consciousness.htm Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free satellite radio, and block ads with their browsers. If you are lucky enough to garner a few precious moments of visibility, you better make them count. What can you do to get consumers to remember you? Wed, 25 Jun 2008 06:52:17 +0000 http://www.artipot.com/articles/157922/profit-building-strategies-burn-your-brand-into-their-consciousness.htm http://www.artipot.com/articles/155786/how-to-brand-your-business-effectively.htm In today's image-conscious world, branding has never been more important. If you are able to tap into the Zeitgeist, you will be well on your way to success. Fri, 20 Jun 2008 18:19:33 +0000 http://www.artipot.com/articles/155786/how-to-brand-your-business-effectively.htm http://www.artipot.com/articles/150705/hiring-a-branding-agency.htm Choosing the right branding agency can be a daunting task. The problem with the selection process is that every marketing, advertising and graphic design company says they are a branding company. Wed, 11 Jun 2008 15:29:12 +0000 http://www.artipot.com/articles/150705/hiring-a-branding-agency.htm http://www.artipot.com/articles/149936/network-marketing-keys-to-success.htm Marketing is the key to success in any business, especially when you are trying to make money online. Tue, 10 Jun 2008 03:28:30 +0000 http://www.artipot.com/articles/149936/network-marketing-keys-to-success.htm http://www.artipot.com/articles/148947/attraction-marketing-is-a-very-powerful-stratergy.htm In order to understand attraction marketing it would seem logical that one must first describe marketing to understand the principles. Attracting the very best to seek you out is the best stratergy to succeed in business. Sun, 08 Jun 2008 12:48:35 +0000 http://www.artipot.com/articles/148947/attraction-marketing-is-a-very-powerful-stratergy.htm http://www.artipot.com/articles/143847/branding-your-business-effectively.htm Branding is not just about your business logo. It covers and includes practically every aspect of your business including marketing, advertising, packaging, customer service and how you deal with your suppliers. Sat, 31 May 2008 10:48:13 +0000 http://www.artipot.com/articles/143847/branding-your-business-effectively.htm http://www.artipot.com/articles/142068/branding-is-not-just-for-products-brand-yourself.htm Branding isn't just for products, services, and companies any more. There is a new trend called personal branding. Mon, 26 May 2008 21:17:01 +0000 http://www.artipot.com/articles/142068/branding-is-not-just-for-products-brand-yourself.htm http://www.artipot.com/articles/142064/brand-your-products-as-your-own.htm The process of building your brand is the same whether large or small. Mon, 26 May 2008 21:04:56 +0000 http://www.artipot.com/articles/142064/brand-your-products-as-your-own.htm http://www.artipot.com/articles/141697/branding-your-own-poducts-the-same-as-major-corporations.htm Corporate branding is where the corporate name is the brand, and here the products tend to be described more in alpha numeric or letter terms, and not have distinctive brand names. Mon, 26 May 2008 09:54:20 +0000 http://www.artipot.com/articles/141697/branding-your-own-poducts-the-same-as-major-corporations.htm http://www.artipot.com/articles/139575/how-to-self-brand-on-the-internet.htm Self-Branding on today's internet is essential for success. What you choose to for your branding method is up to you. We will go over some of these methods and give you some information about each. Fri, 23 May 2008 06:45:51 +0000 http://www.artipot.com/articles/139575/how-to-self-brand-on-the-internet.htm http://www.artipot.com/articles/138929/can-short-term-brand-candidate-obama-transform-successfully-into-long-term-brand-president-obama.htm Clinton is already running a presidential campaign, i.e., attempting to build a long term brand. She is trying to inspire trust, while Senator Obama is spreading enthusiasm, taking advantage of the benefits of short term branding. Thu, 22 May 2008 06:41:33 +0000 http://www.artipot.com/articles/138929/can-short-term-brand-candidate-obama-transform-successfully-into-long-term-brand-president-obama.htm http://www.artipot.com/articles/138246/how-to-brand-your-company-to-hispanics.htm The answer to three simple questions will allow you to properly brand your company or organization to the exploding Hispanic populace. The Hispanic purchasing power is now over $700 Billion annually in the United States. Wed, 21 May 2008 02:52:21 +0000 http://www.artipot.com/articles/138246/how-to-brand-your-company-to-hispanics.htm http://www.artipot.com/articles/137396/custom-labels-in-chicago-illinois-and-the-competitive-market.htm Gain a better understanding of the custom label market in the Chicago Illinois market place within the health care, industrial and manufacturing markets. Mon, 19 May 2008 10:35:25 +0000 http://www.artipot.com/articles/137396/custom-labels-in-chicago-illinois-and-the-competitive-market.htm http://www.artipot.com/articles/136869/secrets-to-building-a-7-figure-empire-online.htm These secret marketing techniques are exactly how internet legends are born. This is exactly how you can build a 7 figure empire online. Sun, 18 May 2008 07:47:18 +0000 http://www.artipot.com/articles/136869/secrets-to-building-a-7-figure-empire-online.htm http://www.artipot.com/articles/135848/10-marketing-commandments-you-need-to-follow.htm Small businesses that adhere to the basic marketing commandments will avoid common pitfalls and enjoy great prosperity. Fri, 16 May 2008 06:09:46 +0000 http://www.artipot.com/articles/135848/10-marketing-commandments-you-need-to-follow.htm http://www.artipot.com/articles/130558/seven-business-names-ideas-for-a-name-that-lasts-a-lifetime.htm Good business name ideas help you to create names that will serve your business well for a lifetime. Wed, 30 Apr 2008 09:29:39 +0000 http://www.artipot.com/articles/130558/seven-business-names-ideas-for-a-name-that-lasts-a-lifetime.htm http://www.artipot.com/articles/129892/corporate-gift-using-corporate-gift-to-brand-your-business.htm Corporate gift is a great marketing tool to help increase the brand awareness of your company. It is an ideal marketing channel that all business owners and marketers should always consider including it to their yearly marketing plan... Mon, 28 Apr 2008 03:38:17 +0000 http://www.artipot.com/articles/129892/corporate-gift-using-corporate-gift-to-brand-your-business.htm http://www.artipot.com/articles/128968/how-to-connect-your-brand-effectively-with-your-clients-using-corporate-gifts.htm Marketing is a very important element of all businesses. Every business needs marketing to generate in-flow leads from their target market. With the right marketing, you can strengthen your branding in your target market, allowing you to have a stronger foothold in your industry... Sat, 26 Apr 2008 11:28:28 +0000 http://www.artipot.com/articles/128968/how-to-connect-your-brand-effectively-with-your-clients-using-corporate-gifts.htm http://www.artipot.com/articles/126657/are-brands-just-a-quality-symbol-in-customers-view.htm This article talks about the concept of brand as a whole and how it affects your business. The brand is a very important part of your business and if you have a brand that people trust, you have won half the battle immediately. Read on to find more about brand and brand value. Sun, 20 Apr 2008 02:24:02 +0000 http://www.artipot.com/articles/126657/are-brands-just-a-quality-symbol-in-customers-view.htm http://www.artipot.com/articles/126654/how-to-achieve-customer-loyalty.htm This article tells you some basic things about customer loyalty. Although customer loyalty is a difficult thing to get, it pays off to a great extent if you are able to carve out a brand loyalty for your business. This article will also tell you how to make your customers loyal towards your services. Sun, 20 Apr 2008 02:21:47 +0000 http://www.artipot.com/articles/126654/how-to-achieve-customer-loyalty.htm http://www.artipot.com/articles/123953/do-brands-matter-to-customers.htm This article highlights the importance of branding and some key things that management should consider while building a brand, whether it's a new or a developed one. Mon, 14 Apr 2008 23:30:55 +0000 http://www.artipot.com/articles/123953/do-brands-matter-to-customers.htm