http://www.artipot.com/authors/6364/marsha-friedman/ Latest articles by Marsha Friedman from Artipot - your one-stop resource for free articles. http://www.artipot.com/articles/448611/what-to-expect-in-the-land-of-tv-guest-interviews.htm Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field. To have a successful TV interview, where you're able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the crew when they're setting up for your interview, and their terminology! Fri, 25 Sep 2009 17:43:49 +0000 http://www.artipot.com/articles/448611/what-to-expect-in-the-land-of-tv-guest-interviews.htm http://www.artipot.com/articles/446149/5-tips-for-building-viral-buzz.htm We hear a lot about buzz, but what is "buzz" exactly - and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work with you to turn a book into credibility into celebrity. Wed, 23 Sep 2009 01:07:25 +0000 http://www.artipot.com/articles/446149/5-tips-for-building-viral-buzz.htm http://www.artipot.com/articles/437745/how-a-little-media-exposure-can-increase-your-prospects-in-a-big-way.htm Case Study: In July of 2009, our agency played a behind-the-scenes role in a battle that pitted The Dark Knight against Aliens and Terminators, and we won. It started with taking on the PR campaign of one of Hollywood's most successful but lesser-known producers, and giving him a high enough profile to stand toe to toe with Hollywood hit-maker James (Terminator, Titanic)... Sun, 13 Sep 2009 13:18:37 +0000 http://www.artipot.com/articles/437745/how-a-little-media-exposure-can-increase-your-prospects-in-a-big-way.htm http://www.artipot.com/articles/434581/5-signs-that-you-are-ready-for-your-own-brand-of-celebrity.htm In today's world, celebrity isn't just for celebrities anymore. We have celebrity political pundits, celebrity cooks, lawyers, financial experts, fitness gurus, even celebrity bail bondsmen! Professionals from a wide array of fields are now taking full advantage of this new media age - and the "New Age of Celebrity" we are living in! Thu, 10 Sep 2009 01:37:18 +0000 http://www.artipot.com/articles/434581/5-signs-that-you-are-ready-for-your-own-brand-of-celebrity.htm http://www.artipot.com/articles/434580/how-to-hire-a-pr-firm.htm As I care very much about my profession and the people we serve, let me share some insight about what questions you should ask your PR agency BEFORE you sign on the dotted line. If you get satisfactory answers to these questions, you'll be well along the road to a successful campaign. Thu, 10 Sep 2009 01:36:59 +0000 http://www.artipot.com/articles/434580/how-to-hire-a-pr-firm.htm http://www.artipot.com/articles/424512/how-to-determine-the-best-media-niche-to-promote-your-product.htm How do you make the most of your PR promotions and campaigns, and not get lost in the shuffle? Well, the first step is to know how to pick the right media for your message. The better you target your media, and match your message to the medium, the better your chances of getting noticed and rising above the din. Fri, 28 Aug 2009 20:29:58 +0000 http://www.artipot.com/articles/424512/how-to-determine-the-best-media-niche-to-promote-your-product.htm http://www.artipot.com/articles/424510/5-more-tips-for-successful-tv-interviews.htm As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I've seen it happen many times with clients who know and love this medium! Fri, 28 Aug 2009 20:29:48 +0000 http://www.artipot.com/articles/424510/5-more-tips-for-successful-tv-interviews.htm http://www.artipot.com/articles/424506/5-tips-for-successful-tv-interviews.htm Practically since the first broadcast over commercial airwaves, television has been the most powerful medium of them all - and that fact still remains true today. Fri, 28 Aug 2009 20:27:46 +0000 http://www.artipot.com/articles/424506/5-tips-for-successful-tv-interviews.htm http://www.artipot.com/articles/424505/appearance-on-local-television-are-an-incomparable-brand-and-credibility-builder.htm Television producers are looking for quality guests who will entertain and educate their audience. And, if your company's offerings solve a common problem that the masses face then TV could be a great promotional medium for you. Fri, 28 Aug 2009 20:27:11 +0000 http://www.artipot.com/articles/424505/appearance-on-local-television-are-an-incomparable-brand-and-credibility-builder.htm http://www.artipot.com/articles/424504/the-five-pieces-of-the-press-release-puzzle.htm When it comes to press releases most people believe they just can write one, email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down their door, they make a few phone calls to the producers and hosts only to discover that no one even read the release in the first place. Fri, 28 Aug 2009 20:26:47 +0000 http://www.artipot.com/articles/424504/the-five-pieces-of-the-press-release-puzzle.htm http://www.artipot.com/articles/424503/the-changing-face-of-the-media.htm In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and several television shows have turned into streaming videos on YouTube. Talk radio seems to be the only media outlet that has remained untouched, right? Wrong! Fri, 28 Aug 2009 20:25:54 +0000 http://www.artipot.com/articles/424503/the-changing-face-of-the-media.htm http://www.artipot.com/articles/424502/7-things-to-know-before-marketing-your-consumable-product-on-radio-and-tv.htm If you have a consumable product there are 7 things you should consider before marketing the product on the radio or TV, Fri, 28 Aug 2009 20:25:50 +0000 http://www.artipot.com/articles/424502/7-things-to-know-before-marketing-your-consumable-product-on-radio-and-tv.htm http://www.artipot.com/articles/424501/8-insider-tips-to-build-your-business-thru-radio-and-tv-interviews.htm As with most things, there are insider techniques that can help radio and TV interview "first-timers" do a powerful job. In fact, here are eight. Fri, 28 Aug 2009 20:25:03 +0000 http://www.artipot.com/articles/424501/8-insider-tips-to-build-your-business-thru-radio-and-tv-interviews.htm http://www.artipot.com/articles/424500/portable-expertise-how-books-allow-you-to-go-everywhere-they-can.htm If you've decided to become an expert in your field, in any field, allow me to show you how much faster that process can be - and how much further you can reach - through the publication of a well-written, carefully-planned, readable and entertaining book. Fri, 28 Aug 2009 20:24:54 +0000 http://www.artipot.com/articles/424500/portable-expertise-how-books-allow-you-to-go-everywhere-they-can.htm http://www.artipot.com/articles/424498/a-little-quiz-to-show-you-how-big-a-deal-you-really-are.htm Being an industry expert is easier than ever these days, but perhaps you feel a little "industry envy" when it comes to your field. Believe me, no field is too big, or too small, to brand yourself as the go-to expert. Fri, 28 Aug 2009 20:19:05 +0000 http://www.artipot.com/articles/424498/a-little-quiz-to-show-you-how-big-a-deal-you-really-are.htm http://www.artipot.com/articles/424496/books-americas-new-business-card.htm Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. consider a scene of two people who walk into your office each seeking your business. Fri, 28 Aug 2009 20:16:06 +0000 http://www.artipot.com/articles/424496/books-americas-new-business-card.htm http://www.artipot.com/articles/285928/how-to-get-positive-ink-in-newspapers-and-magazines.htm Are you interested in getting newspaper and magazine coverage for your business, but having trouble grabbing the attention of journalists? Maybe you need to change your approach... Wed, 18 Feb 2009 03:38:06 +0000 http://www.artipot.com/articles/285928/how-to-get-positive-ink-in-newspapers-and-magazines.htm http://www.artipot.com/articles/257275/how-to-develop-a-news-hook-for-your-news-release.htm When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press. Mon, 29 Dec 2008 00:30:32 +0000 http://www.artipot.com/articles/257275/how-to-develop-a-news-hook-for-your-news-release.htm http://www.artipot.com/articles/255946/how-to-get-on-oprah.htm In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my career! Fri, 26 Dec 2008 19:28:29 +0000 http://www.artipot.com/articles/255946/how-to-get-on-oprah.htm http://www.artipot.com/articles/255938/finding-the-right-media-for-your-marketing-campaign.htm If you are struggling to decide what media to choose for your company's marketing campaign - you are not alone. In fact, most people have similar issues navigating the myriad of media opportunities available. Fri, 26 Dec 2008 19:21:43 +0000 http://www.artipot.com/articles/255938/finding-the-right-media-for-your-marketing-campaign.htm http://www.artipot.com/articles/241870/how-to-get-good-pr-without-the-big-retainers.htm As marketing budgets are shrinking, companies are pinching pennies and seeking a more quantifiable return on their PR investment. Learn how choosing a pay for performance pr firm can really build your company profile and give you the most bang from your pr buck. Sun, 30 Nov 2008 22:46:51 +0000 http://www.artipot.com/articles/241870/how-to-get-good-pr-without-the-big-retainers.htm http://www.artipot.com/articles/240511/tv-the-way-to-cost-effectively-promote-your-book.htm Do you know that you can be on television promoting your book...without advertising? With the down economy forcing slashes to marketing budgets, read on to learn about the forgotten promotional tools that can cost effectively build your book's profile. Thu, 27 Nov 2008 04:46:11 +0000 http://www.artipot.com/articles/240511/tv-the-way-to-cost-effectively-promote-your-book.htm http://www.artipot.com/articles/239719/what-does-the-future-hold-for-the-talk-radio-industry.htm The future of talk radio is closer than we think. Read the latest predictions in this interview with Michael Harrison, founder of the radio industry bible Talkers. Wed, 26 Nov 2008 03:28:28 +0000 http://www.artipot.com/articles/239719/what-does-the-future-hold-for-the-talk-radio-industry.htm http://www.artipot.com/articles/237315/when-should-television-appearances-be-part-of-your-pr-and-marketing-strategy.htm Do you know how to harness the power of television publicity for your business? Read on to find out how. Sat, 22 Nov 2008 06:13:38 +0000 http://www.artipot.com/articles/237315/when-should-television-appearances-be-part-of-your-pr-and-marketing-strategy.htm http://www.artipot.com/articles/237293/spin-your-dwindling-advertising-budget-into-a-pr-dynamo.htm With the sinking economy, part of the issue facing corporations is the lack of understanding of the difference between PR and advertising in the role of building leads. Read on to find out what the real power of pr can mean for your business. Sat, 22 Nov 2008 05:26:06 +0000 http://www.artipot.com/articles/237293/spin-your-dwindling-advertising-budget-into-a-pr-dynamo.htm http://www.artipot.com/articles/237206/did-you-know-the-power-of-book-signings.htm With authors trying to stay ahead of the pack of nearly 300,000 books being published every year in America, many don't know the power that book signings can have on the promotion of their book. Read on to find out the intense power of this excellent book promotion tool. Sat, 22 Nov 2008 02:01:53 +0000 http://www.artipot.com/articles/237206/did-you-know-the-power-of-book-signings.htm http://www.artipot.com/articles/181931/economic-downturn-slices-corporate-marketing-budgets.htm The recent economic downturn is hurting companies nationwide. Learn in this article about a cost-effective alternative to advertising which can save your business. Sun, 10 Aug 2008 19:18:34 +0000 http://www.artipot.com/articles/181931/economic-downturn-slices-corporate-marketing-budgets.htm http://www.artipot.com/articles/174229/is-your-book-targeting-both-genders.htm If you are trying to create sales for your book, are you also making sure that your promotional campaign is hitting both men and women? Read on if you would like to learn more about this topic. Sat, 26 Jul 2008 02:44:15 +0000 http://www.artipot.com/articles/174229/is-your-book-targeting-both-genders.htm http://www.artipot.com/articles/173339/have-you-started-work-on-your-fall-book-promotion-yet.htm Even though it seems like the fall season is eons away, it will be here before you know it. With that in mind, have you thought about how you are going to get your book out there and known by the book buying public? Read on to find out how! Thu, 24 Jul 2008 22:46:33 +0000 http://www.artipot.com/articles/173339/have-you-started-work-on-your-fall-book-promotion-yet.htm http://www.artipot.com/articles/172649/four-tips-to-get-talk-radio-hosts-interested-in-your-book.htm If you are a new author or even an established one with some sales under your belt, hooking the media into your book can sometimes be very difficult. Here we will share 4 top tips to getting talk radio show hosts interested in talking to you about your book. Wed, 23 Jul 2008 23:20:11 +0000 http://www.artipot.com/articles/172649/four-tips-to-get-talk-radio-hosts-interested-in-your-book.htm