http://www.artipot.com/authors/25102/jose-l-riesco/ Latest articles by Jose L Riesco from Artipot - your one-stop resource for free articles. http://www.artipot.com/articles/556413/have-fun-when-you-promote-your-restaurant.htm You could be really creative when it comes to the different approaches to promote your restaurant and choose from several different campaign types to start off with. Whether you think about direct marketing, public relations or advertising always remember that you are fundamentally serving a need for people to mingle socially. This should be at the forefront of your mind... Tue, 16 Mar 2010 14:53:05 +0000 http://www.artipot.com/articles/556413/have-fun-when-you-promote-your-restaurant.htm http://www.artipot.com/articles/550485/be-creative-with-restaurant-innovations.htm You may be looking for something to set yourself apart from the other eateries in your community, whether it is a style of service, the particular type of ambience or the presentation of the food. As you may know, the industry is very competitive and just as in any other style of business, you need a special edge. Mon, 08 Mar 2010 10:37:26 +0000 http://www.artipot.com/articles/550485/be-creative-with-restaurant-innovations.htm http://www.artipot.com/articles/538843/do-you-want-to-get-into-the-the-food-preparation-business.htm So you've made the decision to get into the food preparation business? Maybe you have some experience in this industry or maybe you always had a dream of owning your own restaurant, of turning your penchant for cooking or your particular culinary talent into money. You might just enjoy the idea of preparing a pleasant taste for your visitors and seeing the look on their face... Thu, 18 Feb 2010 09:11:10 +0000 http://www.artipot.com/articles/538843/do-you-want-to-get-into-the-the-food-preparation-business.htm http://www.artipot.com/articles/535762/make-sure-your-staff-understand-your-restaurant-promos.htm Restaurant promos, as they're known in the trade, are so important that as a restaurateur you should ensure that you are in an almost constant state of brainstorming as you devise some of these future projects. You will certainly set your business apart by being truly creative and always trying to go the extra mile to attract and retain valuable clientele. Thu, 11 Feb 2010 19:29:32 +0000 http://www.artipot.com/articles/535762/make-sure-your-staff-understand-your-restaurant-promos.htm http://www.artipot.com/articles/534541/restaurant-and-bar-marketing-can-work-together.htm Diversification in business is often a good idea and this is certainly true in the food and drink industry. If you have a large facility and are trying to work out what to do with it, your new operation may work better if you diversify. Perhaps you should fill up the space by allocating part of the facility to a place to unwind and drink, apart from a place to eat?... Tue, 09 Feb 2010 22:15:58 +0000 http://www.artipot.com/articles/534541/restaurant-and-bar-marketing-can-work-together.htm http://www.artipot.com/articles/527794/restaurant-pr-is-subtle.htm Never make the mistake of putting all your eggs in one basket, and framing all your activities together as you try to reach potential customers. As an entrepreneur, you should know that there's a lot more to marketing than this. Each activity must be categorized and it's important to understand the human mind works in a complex way when it is making decisions. Know that you... Sat, 30 Jan 2010 15:09:00 +0000 http://www.artipot.com/articles/527794/restaurant-pr-is-subtle.htm http://www.artipot.com/articles/517772/restaurant-guerrilla-marketing-is-very-important-for-the-little-guy.htm During the 1970s, independently owned restaurants proliferated the landscape around the USA and it was said that they represented fully 85% of the options available to the hungry public. These days, that has changed considerably and chain restaurants are much more dominant, believed now to have completely reversed the scenario, so that independents only represent 12% of the... Sun, 17 Jan 2010 02:49:33 +0000 http://www.artipot.com/articles/517772/restaurant-guerrilla-marketing-is-very-important-for-the-little-guy.htm http://www.artipot.com/articles/517622/use-wine-bar-marketing-to-ride-a-trend.htm The restaurant industry is very dynamic and continues to conduct changes as it tries to ensure it attracts more and more people through its doors. This type of innovation has led to the creation of a wine related market over the last 10 years and wine bar marketing is thus a very hot topic for business owners. Sat, 16 Jan 2010 23:50:28 +0000 http://www.artipot.com/articles/517622/use-wine-bar-marketing-to-ride-a-trend.htm http://www.artipot.com/articles/513613/marketing-a-restaurant-think-outside-the-box.htm Someone who is an entrepreneur should always be able to take risks and think outside the box. That is after all why you set out to run a business in the first place. When marketing a restaurant you will have to be particularly certain that you take this approach and make sure that you do not become just one of those statistics. Approximately 3/4 of those who enter, fail to... Sun, 10 Jan 2010 16:41:28 +0000 http://www.artipot.com/articles/513613/marketing-a-restaurant-think-outside-the-box.htm http://www.artipot.com/articles/513611/a-restaurant-opening-checklist-is-essential.htm It may be time for you to realize your dream and enter the food service industry by opening your own eatery. If you always wanted to do this, make sure that you have a restaurant opening checklist before you even think about opening your doors. Once you have opened, you will not have time to think about fundamentals as you need to focus on day-by-day activities. Sun, 10 Jan 2010 16:39:40 +0000 http://www.artipot.com/articles/513611/a-restaurant-opening-checklist-is-essential.htm http://www.artipot.com/articles/513112/great-ideas-to-increase-your-restaurant-revenue.htm There are so many different ways that you can increase restaurant sales, even if you think that you have a perfectly functioning operation. Never be tempted to rely on the status quo and think that things are ticking over just nicely, as an enterprise that stands still in this way will effectively go backwards. This has been proven time and again and an entrepreneur should... Sat, 09 Jan 2010 17:56:53 +0000 http://www.artipot.com/articles/513112/great-ideas-to-increase-your-restaurant-revenue.htm http://www.artipot.com/articles/507510/planning-restaurant-renovations.htm Every organization in the world has to consider an update from time to time, no matter how efficient or productive they may consider they are. A make over may not always be welcomed and could be the result of some issue or event, but in any case you should try and look at this from a positive angle and create a new surge of optimism. Remember that people are generally... Wed, 30 Dec 2009 19:16:34 +0000 http://www.artipot.com/articles/507510/planning-restaurant-renovations.htm http://www.artipot.com/articles/507108/how-are-your-restaurant-skills.htm Running a business can be fun, but it's a huge challenge. If you choose to go into the restaurant industry, you are going to face a challenge bigger than most. Just look at those statistics that show us how many restaurant ventures fail before the business is even 36 months old. You will need dedicated restaurants skills and must consider your position before you begin.... Wed, 30 Dec 2009 08:27:09 +0000 http://www.artipot.com/articles/507108/how-are-your-restaurant-skills.htm http://www.artipot.com/articles/497967/put-a-lot-of-work-into-your-restaurant-analysis.htm If you are planning a journey into the ultracompetitive food and drink business, then you need to undergo a substantial amount of planning. This is especially true if you have no experience whatsoever in this niche. While there's plenty of opportunity for business establishment and for someone to become a successful restaurateur. It does require a significant expenditure and... Mon, 14 Dec 2009 18:23:32 +0000 http://www.artipot.com/articles/497967/put-a-lot-of-work-into-your-restaurant-analysis.htm http://www.artipot.com/articles/497097/dont-go-it-alone-hire-a-restaurant-consultant.htm Many people start to think about what they're going to do in "semi" retirement when they are getting towards the end of their primary career. It is normal for people to dream about opening a business and doing something that they really like and many people think about opening up an establishment to serve their favorite food. If this is at the forefront of your mind, just be... Sun, 13 Dec 2009 13:19:05 +0000 http://www.artipot.com/articles/497097/dont-go-it-alone-hire-a-restaurant-consultant.htm http://www.artipot.com/articles/496433/create-restaurant-tactics-to-differentiate-your-business.htm It is important to try and find an edge of some kind and a certain type of advantage over the other businesses that surround you, so you should think about employing specific restaurant tactics to help you. Innovation is very important in this industry and those are able to think on the run and are flexible will always succeed. Sat, 12 Dec 2009 09:41:14 +0000 http://www.artipot.com/articles/496433/create-restaurant-tactics-to-differentiate-your-business.htm http://www.artipot.com/articles/496198/restaurant-public-relations-begins-with-a-plan.htm One of the most important parts of an overall marketing initiative is a restaurant public relations plan for your business. Don't think that you can just open an establishment without worrying about how you are going to attract new clients and make sure they return as regular patrons. An entrepreneur spends a great deal of time brainstorming about marketing and will always... Sat, 12 Dec 2009 01:41:06 +0000 http://www.artipot.com/articles/496198/restaurant-public-relations-begins-with-a-plan.htm http://www.artipot.com/articles/495801/hone-your-restaurant-skills-for-longevity.htm One of the biggest challenges in the business world is the successful operation of a restaurant. Unfortunately, the majority of these ventures fail before they get to be three years old. You will need a good variety of restaurant skills and you should strive to be a master at most, if not all of these. Don't forget, the guests are looking for an entertaining and enjoyable... Fri, 11 Dec 2009 12:22:41 +0000 http://www.artipot.com/articles/495801/hone-your-restaurant-skills-for-longevity.htm http://www.artipot.com/articles/495774/how-to-be-a-restaurant-promoter.htm When you are in business of any kind, you must be always thinking about how to improve and what you can do to take your enterprise to the next level. In the food and beverage industry, being as competitive as it is, you will especially need to be active in this regard as you try and deliver measurable results and returns on your investment. Don't get hung up on the costs... Fri, 11 Dec 2009 11:15:18 +0000 http://www.artipot.com/articles/495774/how-to-be-a-restaurant-promoter.htm http://www.artipot.com/articles/495657/fuel-your-restaurants-promotion-in-so-many-ways.htm A restaurants promotion is vital in its early days and the key to survival. If you don't communicate to people and let them know that you have the best tasting food on the planet you won't get very far. It is so important to establish your image and start bringing in the traffic in the early days. Establish your credibility and you will get a good following. Fri, 11 Dec 2009 04:00:19 +0000 http://www.artipot.com/articles/495657/fuel-your-restaurants-promotion-in-so-many-ways.htm http://www.artipot.com/articles/495005/spark-new-restaurant-ideas.htm Many people seem to think that marketing is a pushover. After all you just have to let people know you are there and that you sell a certain kind of food and they will come, right? Not only is this far from the truth, but you often have to analyze and dissect any new restaurant ideas and work out for yourself why they won't work before you decide to proceed. Thu, 10 Dec 2009 02:36:11 +0000 http://www.artipot.com/articles/495005/spark-new-restaurant-ideas.htm http://www.artipot.com/articles/493463/programs-which-help-to-increase-restaurant-sales.htm Consider the number of dining establishments that are constantly vying for the attention of customers and you will see that an owner is constantly trying to increase restaurant sales. When it comes to attracting the attention of hungry diners, effective marketing campaigns are very important, especially when you are trying to establish the identity of the business and to... Mon, 07 Dec 2009 02:12:18 +0000 http://www.artipot.com/articles/493463/programs-which-help-to-increase-restaurant-sales.htm http://www.artipot.com/articles/493460/restaurant-success-depends-on-many-factors.htm You must meet several targets if you are to tell restaurant success stories. In addition to employing a dedicated staff, ready to give extraordinary customer service and to upsell, you must make sure that your tables are occupied during peak and off-peak periods. Good quality food at a fair price is a given, and effective marketing strategies are essential. Mon, 07 Dec 2009 02:07:00 +0000 http://www.artipot.com/articles/493460/restaurant-success-depends-on-many-factors.htm http://www.artipot.com/articles/493184/successfully-attract-restaurant-traffic.htm Sometimes factors like the economy, area competition, location, and time of year can impact a restaurants business. Thats why restaurant owners have to be constantly aware of restaurant traffic in order to ensure the success of their business. Its typical for restaurants to be busy during peak eating times, but for those challenging off times, its best to turn to creative... Sun, 06 Dec 2009 17:08:58 +0000 http://www.artipot.com/articles/493184/successfully-attract-restaurant-traffic.htm http://www.artipot.com/articles/492683/compile-a-restaurant-newsletter-to-boost-your-business.htm A combination of sales, promotion, marketing and public relations are required to achieve long-term success with any small business. As far as a restaurant is concerned, in order to fill your tables frequently you will need to make sure that your current customers return, and that you can attract new ones. Customers are the cornerstone of your business. Make sure that your... Sat, 05 Dec 2009 18:44:37 +0000 http://www.artipot.com/articles/492683/compile-a-restaurant-newsletter-to-boost-your-business.htm http://www.artipot.com/articles/491571/ideas-to-improve-restaurant-traffic.htm Whether its the economic climate, competition, location, or time of year, the issue of restaurant traffic is something that restaurant owners have to be constantly mindful of in order to be successful. As with many restaurants, business is good during popular times, but greater effort is needed to fill tables during off times. Thats when its time to put some creative... Thu, 03 Dec 2009 23:45:37 +0000 http://www.artipot.com/articles/491571/ideas-to-improve-restaurant-traffic.htm http://www.artipot.com/articles/491183/your-restaurant-newsletter-will-boost-your-traffic.htm As with any small business, you will need a combination of marketing, sales promotion and public relations to achieve long-term success. In a restaurant, customers are your cornerstone. In order to fill your tables frequently you will need to attract new customers and keep current ones loyal. Quality of food, atmosphere, value for money and friendly staff are important... Thu, 03 Dec 2009 13:18:48 +0000 http://www.artipot.com/articles/491183/your-restaurant-newsletter-will-boost-your-traffic.htm http://www.artipot.com/articles/490756/the-essentials-of-restaurant-customer-service.htm Whether youre just starting out in the restaurant business or have been running one for years, restaurant customer service should be paramount in the daily operations of the business. A restaurants successes and failures are almost always centered on service, from the moment a customer enters your establishment to the time they leave it. Wed, 02 Dec 2009 18:44:06 +0000 http://www.artipot.com/articles/490756/the-essentials-of-restaurant-customer-service.htm http://www.artipot.com/articles/490678/flesh-out-your-new-restaurant-concept.htm Some might wonder why you would ever think about coming up with a new restaurant concept as you have so much to consider and so many hurdles to overcome. However, just look at how many "cookie-cutter" style establishments there are within a typical market and it is understandable that forward thinking entrepreneurs choose to branch out and do something different. So,e times... Wed, 02 Dec 2009 16:55:28 +0000 http://www.artipot.com/articles/490678/flesh-out-your-new-restaurant-concept.htm http://www.artipot.com/articles/490347/restaurant-marketing-plan-for-effectiveness.htm A marketing plan for restaurant success is essential for attracting new customers to your eating establishment and for promoting repeat business. An effective marketing plan should incorporate several components to attract a broad range of people and be measurable so you can track its results. Tue, 01 Dec 2009 23:19:23 +0000 http://www.artipot.com/articles/490347/restaurant-marketing-plan-for-effectiveness.htm