http://www.artipot.com/authors/17486/frank-lucer/ Latest articles by Frank Lucer from Artipot - your one-stop resource for free articles. http://www.artipot.com/articles/480582/why-digital-signage-content-must-lean-toward-simplicity.htm In past columns, I've beat the drum of keeping your in-store media segments simple It's worth revisiting the reasons simple advertising spots will generally outperform glossy ad spots in your signage content Tue, 17 Nov 2009 19:18:56 +0000 http://www.artipot.com/articles/480582/why-digital-signage-content-must-lean-toward-simplicity.htm http://www.artipot.com/articles/480576/how-digital-signage-can-turn-pre-shoppers-into-buyers.htm The internet has become such a ubiquitous part of our lives that it's hard to remember how we lived before its debut Years ago, most people researched brands and products by visiting retailers and speaking with their employees Tue, 17 Nov 2009 19:01:00 +0000 http://www.artipot.com/articles/480576/how-digital-signage-can-turn-pre-shoppers-into-buyers.htm http://www.artipot.com/articles/475598/martial-arts-and-the-fundamentals-of-self-defense.htm Studies show that a struggling economy yields a higher incident rate of violent crime and general lawlessness That means you are more likely to find yourself in potentially explosive circumstances that can lead to injury or death Mon, 09 Nov 2009 18:25:10 +0000 http://www.artipot.com/articles/475598/martial-arts-and-the-fundamentals-of-self-defense.htm http://www.artipot.com/articles/475585/a-brief-exploration-of-the-history-of-kung-fu.htm Unlike karate, aikido, and many other styles, kung fu is technically an umbrella term that represents the whole of Chinese martial arts It encompasses several fighting styles that were once used for hand-to-hand combat, self-defense, and even hunting Mon, 09 Nov 2009 17:25:08 +0000 http://www.artipot.com/articles/475585/a-brief-exploration-of-the-history-of-kung-fu.htm http://www.artipot.com/articles/475560/4-savvy-tips-for-improving-your-martial-arts-prowess.htm Your martial arts training is a lifelong pursuit There will always be an opportunity to improve your technique and become more effective Mon, 09 Nov 2009 16:39:14 +0000 http://www.artipot.com/articles/475560/4-savvy-tips-for-improving-your-martial-arts-prowess.htm http://www.artipot.com/articles/471524/how-six-sigma-addresses-process-related-variances.htm Every company confronts the ever-present challenge of defects within their business processes These flaws can have a substantial effect on an organization's ability to meet their customers' needs Wed, 04 Nov 2009 05:38:53 +0000 http://www.artipot.com/articles/471524/how-six-sigma-addresses-process-related-variances.htm http://www.artipot.com/articles/471523/how-to-ensure-a-six-sigma-project-is-successful.htm Six Sigma projects continue to gain steam as the economy remains sluggish Executives are relying increasingly on continuous improvement (CI) programs to yield higher levels of business process-related efficiency and cost savings Wed, 04 Nov 2009 05:32:00 +0000 http://www.artipot.com/articles/471523/how-to-ensure-a-six-sigma-project-is-successful.htm http://www.artipot.com/articles/471522/business-process-management-a-top-down-approach-to-improvement.htm All businesses cope with a growing level of competition Over time, competitors create methods for producing products at lower cost with reduced cycle times Wed, 04 Nov 2009 05:25:05 +0000 http://www.artipot.com/articles/471522/business-process-management-a-top-down-approach-to-improvement.htm http://www.artipot.com/articles/466299/digital-signage-and-restaurants-a-perfect-union.htm Thousands of restaurants have deployed digital signage throughout their establishments over the last decade Many more are following their example Tue, 27 Oct 2009 17:32:35 +0000 http://www.artipot.com/articles/466299/digital-signage-and-restaurants-a-perfect-union.htm http://www.artipot.com/articles/466290/3-tips-for-triggering-a-response-from-your-digital-signage-audience.htm A digital signage network that fails to elicit a desired response from viewers is merely entertainment Or, an annoyance Tue, 27 Oct 2009 17:25:26 +0000 http://www.artipot.com/articles/466290/3-tips-for-triggering-a-response-from-your-digital-signage-audience.htm http://www.artipot.com/articles/466288/how-to-use-digital-signage-to-reach-college-students.htm College students represent a retail sector with enormous potential Not only are they willing to try new products, but they control a significant amount of discretionary income (for products they want) Tue, 27 Oct 2009 17:18:50 +0000 http://www.artipot.com/articles/466288/how-to-use-digital-signage-to-reach-college-students.htm http://www.artipot.com/articles/466286/5-questions-to-avoid-asking-on-your-online-surveys.htm 5 Questions To Avoid Asking On Your Online Surveys One of most common reasons online survey data is confusing or ambiguous is because poorly crafted questions are asked The wording may be unclear, the measuring system (for example, a Likert scale) may be implemented badly, or the surveyor's bias may have somehow infiltrated the questionnaire Tue, 27 Oct 2009 17:11:33 +0000 http://www.artipot.com/articles/466286/5-questions-to-avoid-asking-on-your-online-surveys.htm http://www.artipot.com/articles/466284/why-you-should-be-conducting-customer-satisfaction-surveys.htm The people who buy your company's products and services drive your organization's profits Without them, your business would fail Tue, 27 Oct 2009 17:04:54 +0000 http://www.artipot.com/articles/466284/why-you-should-be-conducting-customer-satisfaction-surveys.htm http://www.artipot.com/articles/463494/value-stream-mapping-common-errors-and-their-results.htm Lean strategies and Six Sigma are closely related, though there are significant differences between the two methodologies One critical Lean tactic is to design a value stream map (VSM) Thu, 22 Oct 2009 19:38:33 +0000 http://www.artipot.com/articles/463494/value-stream-mapping-common-errors-and-their-results.htm http://www.artipot.com/articles/463490/4-misperceptions-about-six-sigma-dispelling-the-myths.htm Identifying business process inefficiencies and designing creative solutions to eliminate them can have a far-reaching impact on any organization These are the goals of a Six Sigma initiative Thu, 22 Oct 2009 19:31:38 +0000 http://www.artipot.com/articles/463490/4-misperceptions-about-six-sigma-dispelling-the-myths.htm http://www.artipot.com/articles/463486/deploying-a-kaizen-project-in-the-service-industry.htm In nearly every organization, there are opportunities for business process-related improvements In many cases, the problems that plague companies are simple Thu, 22 Oct 2009 19:24:43 +0000 http://www.artipot.com/articles/463486/deploying-a-kaizen-project-in-the-service-industry.htm http://www.artipot.com/articles/462081/five-tips-for-taking-better-photos.htm At PosterBrain we've seen a lot of photos of all types From landscapes to portraits, from sports team posters to the *ahem* more risqué Tue, 20 Oct 2009 06:03:44 +0000 http://www.artipot.com/articles/462081/five-tips-for-taking-better-photos.htm http://www.artipot.com/articles/462080/vital-accessories-for-your-camera-bag.htm Most of these tips apply strictly to digital cameras (because that's what I use) If you use a traditional film camera, be aware that some of these apply to you as well, but you might want to ax some of these accessories and instead focus on bringing more film Tue, 20 Oct 2009 06:00:15 +0000 http://www.artipot.com/articles/462080/vital-accessories-for-your-camera-bag.htm http://www.artipot.com/articles/462079/4-blunders-to-avoid-when-selling-your-specialty-retail-shop.htm You invested your time, effort, and financial resources into your retail store You chalked up countless long days and frustrations as the sweat equity that was necessary to realize your dream of being an entrepreneur Tue, 20 Oct 2009 05:53:08 +0000 http://www.artipot.com/articles/462079/4-blunders-to-avoid-when-selling-your-specialty-retail-shop.htm http://www.artipot.com/articles/462077/what-can-consignment-shops-teach-specialty-retailers.htm Nearly all independent retailers struggle with the same issues They need to generate a reliable stream of cash flow Tue, 20 Oct 2009 05:46:06 +0000 http://www.artipot.com/articles/462077/what-can-consignment-shops-teach-specialty-retailers.htm http://www.artipot.com/articles/462072/4-factors-that-contribute-toward-an-independent-retailers-brand.htm Many chain stores and mass merchandisers allocate a significant portion of their budget to building their brand For example, consider Starbucks Coffee (arguably, a retailer) Tue, 20 Oct 2009 05:39:17 +0000 http://www.artipot.com/articles/462072/4-factors-that-contribute-toward-an-independent-retailers-brand.htm http://www.artipot.com/articles/456788/an-overview-of-armlocks-basics-and-execution.htm While most martial arts styles focus little time on teaching the mechanics and execution of armlocks, they are an essential component for a few select disciplines In fact, those who are learning karate, kung fu, and other styles for self-defense will find this technique to be an important ingredient Sat, 10 Oct 2009 08:03:17 +0000 http://www.artipot.com/articles/456788/an-overview-of-armlocks-basics-and-execution.htm http://www.artipot.com/articles/456786/an-exploration-of-martial-arts-technique.htm Students often lament that others seem to possess more skill than they seem able to master Whether throwing in judo, striking in karate, or performing any move in another discipline, this complaint is usually based on a misconception of technique Sat, 10 Oct 2009 07:59:17 +0000 http://www.artipot.com/articles/456786/an-exploration-of-martial-arts-technique.htm http://www.artipot.com/articles/456782/4-most-common-aims-of-martial-arts-classes.htm In order to choose the right martial arts dojo for you and your family, it's important to first identify your goals Different studios cater to different objectives Sat, 10 Oct 2009 07:45:25 +0000 http://www.artipot.com/articles/456782/4-most-common-aims-of-martial-arts-classes.htm http://www.artipot.com/articles/440995/important-factors-to-consider-when-interpreting-your-surveys-data.htm Your survey data is only as valuable as your ability to interpret it accurately The most insightful responses can be rendered useless (or worse, misleading) if your analysis is poor Wed, 16 Sep 2009 22:52:52 +0000 http://www.artipot.com/articles/440995/important-factors-to-consider-when-interpreting-your-surveys-data.htm http://www.artipot.com/articles/440986/advantages-of-surveying-your-websites-visitors.htm Years ago, website owners were happy to have people visiting their sites, even if they had no idea what those visitors wanted Things have changed Wed, 16 Sep 2009 22:38:50 +0000 http://www.artipot.com/articles/440986/advantages-of-surveying-your-websites-visitors.htm http://www.artipot.com/articles/440976/how-your-venue-controls-your-digital-signage-content.htm The use of digital signage content is still evolving Even though DOOH technology has been used in various industries for years, operators have yet to fully grasp the potential of their creatives Wed, 16 Sep 2009 22:25:04 +0000 http://www.artipot.com/articles/440976/how-your-venue-controls-your-digital-signage-content.htm http://www.artipot.com/articles/440974/digital-signage-in-the-checkout-aisle-does-it-work.htm In-store media has been deployed in retail venues for several years When the technology was in its infancy, store owners were uncertain regarding what to expect Wed, 16 Sep 2009 22:18:11 +0000 http://www.artipot.com/articles/440974/digital-signage-in-the-checkout-aisle-does-it-work.htm http://www.artipot.com/articles/440966/how-to-integrate-digital-signage-into-a-venues-merchandising-strategy.htm Merchandising has existed since people traded rocks for food in caves Retailers (then and now) use an assortment of strategies to lift sales within their stores Wed, 16 Sep 2009 22:04:21 +0000 http://www.artipot.com/articles/440966/how-to-integrate-digital-signage-into-a-venues-merchandising-strategy.htm http://www.artipot.com/articles/437677/5-tips-for-integrating-an-effective-cycle-count-system.htm Creating a cycle count system and integrating it into your small retail shop will help you maintain an accurate inventory Rarely, if ever, do the megastores and mass merchandisers close their doors and record every item on their shelves Sun, 13 Sep 2009 12:03:43 +0000 http://www.artipot.com/articles/437677/5-tips-for-integrating-an-effective-cycle-count-system.htm