http://www.artipot.com/authors/1589/ingrid-cliff/ Latest articles by Ingrid Cliff from Artipot - your one-stop resource for free articles. http://www.artipot.com/articles/442171/communicating-with-different-generations-in-a-twitter-world.htm How has communicating to different generations changed in the age of Twitter? Learn how to communicate now with Gen X, Gen Y, & Baby Boomers in a Twitter World. Fri, 18 Sep 2009 06:29:37 +0000 http://www.artipot.com/articles/442171/communicating-with-different-generations-in-a-twitter-world.htm http://www.artipot.com/articles/441257/keywords-are-crucial-in-web-copywriting.htm In web copywriting the keywords you choose and where you place them are crucial. Learn where to put your keywords for maximum results. Thu, 17 Sep 2009 06:33:33 +0000 http://www.artipot.com/articles/441257/keywords-are-crucial-in-web-copywriting.htm http://www.artipot.com/articles/440295/business-ethics-do-yours-stack-up.htm Business ethics is essential for business - but what makes an ethical business? Here are some guidelines for business ethics policies and codes of conduct. Wed, 16 Sep 2009 06:34:49 +0000 http://www.artipot.com/articles/440295/business-ethics-do-yours-stack-up.htm http://www.artipot.com/articles/440290/the-energy-of-copywriting.htm Why do some copywriting campaigns fail dismally? In this article we look at the energy of copywriting - the secret sauce to making your copywriting sizzle. Wed, 16 Sep 2009 06:33:24 +0000 http://www.artipot.com/articles/440290/the-energy-of-copywriting.htm http://www.artipot.com/articles/439323/what-should-your-social-media-policy-contain.htm Businesses need social media policies, blogging policies and internet policies to protect themselves. But what should be included in your social media policy? Tue, 15 Sep 2009 06:29:32 +0000 http://www.artipot.com/articles/439323/what-should-your-social-media-policy-contain.htm http://www.artipot.com/articles/439322/how-to-choose-keywords-for-your-website.htm Keywords - the little words that mean so much. Get them right and you hit page 1 of Google. Get them wrong and you disappear. But how do you choose the right keywords for your website? Tue, 15 Sep 2009 06:28:15 +0000 http://www.artipot.com/articles/439322/how-to-choose-keywords-for-your-website.htm http://www.artipot.com/articles/438367/20-customer-nurturing-strategies.htm If you want to retain customers, you need to nurture them. Here are 20 client nurturing & client retention strategies to create raving fans. Mon, 14 Sep 2009 06:28:22 +0000 http://www.artipot.com/articles/438367/20-customer-nurturing-strategies.htm http://www.artipot.com/articles/438357/7-tips-to-improve-your-web-copywriting.htm Simple tips from a web copywriter on how to improve the quality and power of your web copy. Mon, 14 Sep 2009 06:23:29 +0000 http://www.artipot.com/articles/438357/7-tips-to-improve-your-web-copywriting.htm http://www.artipot.com/articles/437583/why-should-anyone-believe-you-testimonials-have-power.htm People need and demand proof in order to buy your product. What science can teach business on how to gather proof. Sun, 13 Sep 2009 06:26:07 +0000 http://www.artipot.com/articles/437583/why-should-anyone-believe-you-testimonials-have-power.htm http://www.artipot.com/articles/437577/is-your-business-marketing-beige.htm Does your business marketing pop or does it blend into the carpet? Learn how to do a marketing tune-up to put pizazz back into your business. Sun, 13 Sep 2009 06:24:47 +0000 http://www.artipot.com/articles/437577/is-your-business-marketing-beige.htm http://www.artipot.com/articles/436899/adding-premium-products-to-your-business-mix.htm To increase profits you can either cut costs or add premium products into your business mix. Here's a whole pile of ways to create premium products for your business. Sat, 12 Sep 2009 06:37:50 +0000 http://www.artipot.com/articles/436899/adding-premium-products-to-your-business-mix.htm http://www.artipot.com/articles/436896/balancing-writing-for-humans-and-search-engines-for-web-copy.htm Web copy has two very different audiences. How should you balance your web copywriting to meet their very different needs? Sat, 12 Sep 2009 06:35:13 +0000 http://www.artipot.com/articles/436896/balancing-writing-for-humans-and-search-engines-for-web-copy.htm http://www.artipot.com/articles/435955/when-should-you-change-your-ads.htm Do you REALLY need to regularly change your ads including your Yellow Pages ads. Here are some tips to help you decide when to change your business ads. Fri, 11 Sep 2009 07:47:34 +0000 http://www.artipot.com/articles/435955/when-should-you-change-your-ads.htm http://www.artipot.com/articles/435949/why-mine-is-bigger-than-yours-fails-in-marketing.htm Many marketing types are caught up in the mine is bigger than yours syndrome. But is bigger really better? Fri, 11 Sep 2009 07:46:05 +0000 http://www.artipot.com/articles/435949/why-mine-is-bigger-than-yours-fails-in-marketing.htm http://www.artipot.com/articles/433052/does-your-business-need-to-blog.htm Blogs are great ways to boost your business, but here are 7 vital things to think about before your business starts to blog. Tue, 08 Sep 2009 18:51:56 +0000 http://www.artipot.com/articles/433052/does-your-business-need-to-blog.htm http://www.artipot.com/articles/433039/the-changing-face-of-web-copywriting.htm How people process information has changed. Is your website wearing the equivalent of a safari suit? Tue, 08 Sep 2009 18:35:14 +0000 http://www.artipot.com/articles/433039/the-changing-face-of-web-copywriting.htm http://www.artipot.com/articles/432952/10-simple-things-you-can-do-to-market-your-business-for-less-than-100.htm 10 simple and easy things you can do today for less than $100 to market your business. Tue, 08 Sep 2009 16:46:38 +0000 http://www.artipot.com/articles/432952/10-simple-things-you-can-do-to-market-your-business-for-less-than-100.htm http://www.artipot.com/articles/427014/customer-complaints-in-a-web-2-0-world.htm Customer complaints now have the potential to reach millions with one click. Learn 5 simple steps to responding to customer complaints in a Web 2.0 world. Tue, 01 Sep 2009 07:30:03 +0000 http://www.artipot.com/articles/427014/customer-complaints-in-a-web-2-0-world.htm http://www.artipot.com/articles/423073/simple-strategies-to-manage-your-online-brand.htm Simple tips to work out what people are saying about your business online and how you should respond. Thu, 27 Aug 2009 14:26:19 +0000 http://www.artipot.com/articles/423073/simple-strategies-to-manage-your-online-brand.htm http://www.artipot.com/articles/423048/why-dont-managers-do-employee-performance-reviews.htm Discover the real reasons that managers don't do employee performance reviews or performance appraisals. Thu, 27 Aug 2009 14:06:08 +0000 http://www.artipot.com/articles/423048/why-dont-managers-do-employee-performance-reviews.htm http://www.artipot.com/articles/422664/people-are-talking-about-you-do-you-know-what-they-are-saying.htm With the advent of social media bad news about your business can travel the world in seconds. Do you know what people are saying about you? Thu, 27 Aug 2009 02:04:14 +0000 http://www.artipot.com/articles/422664/people-are-talking-about-you-do-you-know-what-they-are-saying.htm http://www.artipot.com/articles/422470/sales-success-with-long-copy.htm Is long copy just a big ugly waste of time? Do people really read all of that writing? What is the psychology behind "long copy"? Wed, 26 Aug 2009 22:45:13 +0000 http://www.artipot.com/articles/422470/sales-success-with-long-copy.htm http://www.artipot.com/articles/293027/customer-service-consistency-the-holy-grail-of-customer-service.htm Many businesses leap into customer service with great gusto - putting all of their employees through expensive (and usually boring) training sessions on customer service. The only problem is the changes are not sustained and pretty soon everyone is back to their old ways. Getting consistency of customer service can be as hard as finding the Holy Grail. Fri, 27 Feb 2009 22:24:35 +0000 http://www.artipot.com/articles/293027/customer-service-consistency-the-holy-grail-of-customer-service.htm http://www.artipot.com/articles/291484/customer-referral-systems-turning-great-customers-into-raving-fans.htm Assuming you have a fabulous product or service, how do you go about turning great customers into raving fans? In this article I draw on psychology to help you learn a bit more about how people tick, and what you can do to make it easy for people to send business your way. Thu, 26 Feb 2009 03:49:17 +0000 http://www.artipot.com/articles/291484/customer-referral-systems-turning-great-customers-into-raving-fans.htm http://www.artipot.com/articles/287328/how-do-you-show-your-clients-you-love-them.htm Are you in a long term relationship with your customers or a one night stand? If you want to build a lasting relationship you need to know what makes people feel valued and special - and how to build that into your business processes. In this article we look at how you can apply the skills you have learnt in your personal relationships into a business setting. Fri, 20 Feb 2009 01:34:42 +0000 http://www.artipot.com/articles/287328/how-do-you-show-your-clients-you-love-them.htm http://www.artipot.com/articles/287324/what-makes-a-great-business-letter.htm Business and writing letters go hand in hand. But so many companies just dash off a quick letter and wonder why they don't get results. In this week's article I give you 20 things to think about before you stamp that envelope. Fri, 20 Feb 2009 01:25:27 +0000 http://www.artipot.com/articles/287324/what-makes-a-great-business-letter.htm http://www.artipot.com/articles/282659/do-you-know-how-to-attract-your-ideal-customer.htm Do you go hunting for customers, working on "bagging" a big one? What if I told you that it was no longer necessary. That you can attract your ideal customers to you in a way that they are keen and eager to buy without effort on your part. In this article we look at the lessons from online dating sites and how you can apply them to attract your ideal customers. Thu, 12 Feb 2009 05:53:54 +0000 http://www.artipot.com/articles/282659/do-you-know-how-to-attract-your-ideal-customer.htm http://www.artipot.com/articles/281387/writing-fact-sheets-for-your-business.htm Fact sheets are a great strategy to boost your business and share your expertise. It is like distilling the wisdom of your top salesperson so everyone benefits. But how do you write them? In this article I give you my top 10 tips to write fact sheets for your business. Tue, 10 Feb 2009 18:23:17 +0000 http://www.artipot.com/articles/281387/writing-fact-sheets-for-your-business.htm http://www.artipot.com/articles/268204/crafting-your-usp-its-not-what-you-do-its-how-you-do-it.htm When writing your USP ignore the things and focus on how you make your customers feel.That is what makes you truly unique! Fri, 16 Jan 2009 22:04:50 +0000 http://www.artipot.com/articles/268204/crafting-your-usp-its-not-what-you-do-its-how-you-do-it.htm http://www.artipot.com/articles/267725/small-business-branding-the-power-of-integration.htm Small business branding is more than just a funky logo - it is everything from your words, sounds, decor and a whole lot more. In this article learn how to integrate your small business branding. Fri, 16 Jan 2009 03:54:43 +0000 http://www.artipot.com/articles/267725/small-business-branding-the-power-of-integration.htm