<?xml version="1.0" encoding="iso-8859-1"?>
<rss version="2.0">
  <channel>
    <title>Artipot: Jane Dawson's Latest Articles</title>
    <link>http://www.artipot.com/authors/15574/jane-dawson/</link>
    <description>Latest articles by Jane Dawson from Artipot - your one-stop resource for free articles.</description>
    <item>
      <title>The Psychology Of Sales Writing - How To Write Effective Sales Copy</title>
      <link>http://www.artipot.com/articles/444671/the-psychology-of-sales-writing-how-to-write-effective-sales-copy.htm</link>
      <description>In this article we look at how to put your knolwedge of human behaviour into practice by writing effective sales copy.</description>
      <pubDate>Mon, 21 Sep 2009 16:20:15 +0000</pubDate>
      <guid>http://www.artipot.com/articles/444671/the-psychology-of-sales-writing-how-to-write-effective-sales-copy.htm</guid>
    </item>
    <item>
      <title>The Psychology Of Writing Sales Copy</title>
      <link>http://www.artipot.com/articles/439098/the-psychology-of-writing-sales-copy.htm</link>
      <description>In this article we look at how you can use key psychology principles to write more effective sales copy.</description>
      <pubDate>Tue, 15 Sep 2009 00:06:08 +0000</pubDate>
      <guid>http://www.artipot.com/articles/439098/the-psychology-of-writing-sales-copy.htm</guid>
    </item>
    <item>
      <title>How To Organize Your FAQ Page To Help Your Customers</title>
      <link>http://www.artipot.com/articles/438968/how-to-organize-your-faq-page-to-help-your-customers.htm</link>
      <description>In this article we look at how to write and structure answers to your website's frequently asked questions.</description>
      <pubDate>Mon, 14 Sep 2009 21:25:34 +0000</pubDate>
      <guid>http://www.artipot.com/articles/438968/how-to-organize-your-faq-page-to-help-your-customers.htm</guid>
    </item>
    <item>
      <title>How To Write FAQs For Higher Sales Conversions</title>
      <link>http://www.artipot.com/articles/438928/how-to-write-faqs-for-higher-sales-conversions.htm</link>
      <description>In this article we discuss how to write FAQs for your website to improve your customers' online experience and increase your sales.</description>
      <pubDate>Mon, 14 Sep 2009 20:58:15 +0000</pubDate>
      <guid>http://www.artipot.com/articles/438928/how-to-write-faqs-for-higher-sales-conversions.htm</guid>
    </item>
    <item>
      <title>Working With Suppliers; Part II: Strike A Winning Deal Through Negotiation Management And Follow Up</title>
      <link>http://www.artipot.com/articles/433290/working-with-suppliers-part-ii-strike-a-winning-deal-through-negotiation-management-and-follow-up.htm</link>
      <description>In this article we discuss how to negotiate pricing and trade terms with your suppliers, wholesalers, distributors and dropshippers.</description>
      <pubDate>Wed, 09 Sep 2009 00:50:45 +0000</pubDate>
      <guid>http://www.artipot.com/articles/433290/working-with-suppliers-part-ii-strike-a-winning-deal-through-negotiation-management-and-follow-up.htm</guid>
    </item>
    <item>
      <title>Tips To Optimize Your Landing Pages</title>
      <link>http://www.artipot.com/articles/428827/tips-to-optimize-your-landing-pages.htm</link>
      <description>In this article we look at some bizarre but very powerful techniques to increase your landing page effectiveness and conversions.</description>
      <pubDate>Thu, 03 Sep 2009 00:20:50 +0000</pubDate>
      <guid>http://www.artipot.com/articles/428827/tips-to-optimize-your-landing-pages.htm</guid>
    </item>
    <item>
      <title>How To Setup Your Email Campaigns For Higher Conversions</title>
      <link>http://www.artipot.com/articles/426613/how-to-setup-your-email-campaigns-for-higher-conversions.htm</link>
      <description>In this article we discuss some techniques to increase the open rates and conversion rates of your newsletter emails.</description>
      <pubDate>Mon, 31 Aug 2009 20:15:59 +0000</pubDate>
      <guid>http://www.artipot.com/articles/426613/how-to-setup-your-email-campaigns-for-higher-conversions.htm</guid>
    </item>
    <item>
      <title>How To Organise The Optimisation Of Your eCommerce Website</title>
      <link>http://www.artipot.com/articles/426597/how-to-organise-the-optimisation-of-your-ecommerce-website.htm</link>
      <description>In this article we look at the steps you can take to optimise the process you follow to increase your site's usability and conversions.</description>
      <pubDate>Mon, 31 Aug 2009 19:46:44 +0000</pubDate>
      <guid>http://www.artipot.com/articles/426597/how-to-organise-the-optimisation-of-your-ecommerce-website.htm</guid>
    </item>
    <item>
      <title>List Building For Established Businesses</title>
      <link>http://www.artipot.com/articles/426385/list-building-for-established-businesses.htm</link>
      <description>In this article we look at how to build a list from your existing contacts, and how to approach them for best results.</description>
      <pubDate>Mon, 31 Aug 2009 15:15:21 +0000</pubDate>
      <guid>http://www.artipot.com/articles/426385/list-building-for-established-businesses.htm</guid>
    </item>
    <item>
      <title>Why You Should Be Participating In Haggling and Best Offer Sites</title>
      <link>http://www.artipot.com/articles/425785/why-you-should-be-participating-in-haggling-and-best-offer-sites.htm</link>
      <description>In this article we look at a new sales avenue for your overstock and end of line products.</description>
      <pubDate>Mon, 31 Aug 2009 00:57:00 +0000</pubDate>
      <guid>http://www.artipot.com/articles/425785/why-you-should-be-participating-in-haggling-and-best-offer-sites.htm</guid>
    </item>
    <item>
      <title>Five Advertising Mistakes to Avoid</title>
      <link>http://www.artipot.com/articles/424695/five-advertising-mistakes-to-avoid.htm</link>
      <description>In this article we look at five commonly made advertising mistakes you can avoid.</description>
      <pubDate>Sat, 29 Aug 2009 01:31:24 +0000</pubDate>
      <guid>http://www.artipot.com/articles/424695/five-advertising-mistakes-to-avoid.htm</guid>
    </item>
    <item>
      <title>Avatar, Gravatar, Wavatar, Bavatar, McDavatar?</title>
      <link>http://www.artipot.com/articles/423287/avatar-gravatar-wavatar-bavatar-mcdavatar.htm</link>
      <description>In this article we look at the meanings and functions of the main types of avatars available today.</description>
      <pubDate>Thu, 27 Aug 2009 16:25:41 +0000</pubDate>
      <guid>http://www.artipot.com/articles/423287/avatar-gravatar-wavatar-bavatar-mcdavatar.htm</guid>
    </item>
    <item>
      <title>How To Market To Business To Business Customers</title>
      <link>http://www.artipot.com/articles/422687/how-to-market-to-business-to-business-customers.htm</link>
      <description>Marketing to business customers can be trickier. Business customers are usually well educated, trained to know what they want, highly directed by their budget and very used to comparing and contrasting products and vendors.</description>
      <pubDate>Thu, 27 Aug 2009 03:22:33 +0000</pubDate>
      <guid>http://www.artipot.com/articles/422687/how-to-market-to-business-to-business-customers.htm</guid>
    </item>
    <item>
      <title>How To Increase Your Shopping Cart Conversion Rates</title>
      <link>http://www.artipot.com/articles/419721/how-to-increase-your-shopping-cart-conversion-rates.htm</link>
      <description>In this article we look at some of the latest statistcis about shopping cart abandonment, and which measures you can introduce to your site to increase conversions.</description>
      <pubDate>Sun, 23 Aug 2009 14:52:30 +0000</pubDate>
      <guid>http://www.artipot.com/articles/419721/how-to-increase-your-shopping-cart-conversion-rates.htm</guid>
    </item>
    <item>
      <title>How To Make Merchandising Decisions</title>
      <link>http://www.artipot.com/articles/419708/how-to-make-merchandising-decisions.htm</link>
      <description>In this article we look at the latest statistics for increasing the accuracy of your merchandising decisions for your ecommerce store.</description>
      <pubDate>Sun, 23 Aug 2009 14:44:17 +0000</pubDate>
      <guid>http://www.artipot.com/articles/419708/how-to-make-merchandising-decisions.htm</guid>
    </item>
    <item>
      <title>How To Use Upselling To Generate More Sales</title>
      <link>http://www.artipot.com/articles/417746/how-to-use-upselling-to-generate-more-sales.htm</link>
      <description>In this article we discuss best practices for optimising your return from the use of up selling in your ecommerce store.</description>
      <pubDate>Thu, 20 Aug 2009 15:51:58 +0000</pubDate>
      <guid>http://www.artipot.com/articles/417746/how-to-use-upselling-to-generate-more-sales.htm</guid>
    </item>
    <item>
      <title>Benchmarking Your eBusiness Success</title>
      <link>http://www.artipot.com/articles/417711/benchmarking-your-ebusiness-success.htm</link>
      <description>In this article we look at the latest statistics about conversion rates across online retailers.</description>
      <pubDate>Thu, 20 Aug 2009 15:28:52 +0000</pubDate>
      <guid>http://www.artipot.com/articles/417711/benchmarking-your-ebusiness-success.htm</guid>
    </item>
    <item>
      <title>How To Dominate Your Marketplace With Organic and PPC Results</title>
      <link>http://www.artipot.com/articles/417671/how-to-dominate-your-marketplace-with-organic-and-ppc-results.htm</link>
      <description>In this article we look at the power of using an organic SEO and pay per click strategy in conjunction with one another.</description>
      <pubDate>Thu, 20 Aug 2009 15:02:11 +0000</pubDate>
      <guid>http://www.artipot.com/articles/417671/how-to-dominate-your-marketplace-with-organic-and-ppc-results.htm</guid>
    </item>
    <item>
      <title>Sell the Benefits to Sell the Product</title>
      <link>http://www.artipot.com/articles/417135/sell-the-benefits-to-sell-the-product.htm</link>
      <description>In this article we discuss how you can increase your estore conversion rates by working on your product descriptions.</description>
      <pubDate>Thu, 20 Aug 2009 01:18:16 +0000</pubDate>
      <guid>http://www.artipot.com/articles/417135/sell-the-benefits-to-sell-the-product.htm</guid>
    </item>
    <item>
      <title>Five Ways to Push the Shopping Cart through Check Out</title>
      <link>http://www.artipot.com/articles/415137/five-ways-to-push-the-shopping-cart-through-check-out.htm</link>
      <description>In this article we discuss five strategies for reducing shopping cart abandonment and increasing sales conversions.</description>
      <pubDate>Mon, 17 Aug 2009 18:22:16 +0000</pubDate>
      <guid>http://www.artipot.com/articles/415137/five-ways-to-push-the-shopping-cart-through-check-out.htm</guid>
    </item>
    <item>
      <title>Give Your Business Clients The Content They Want</title>
      <link>http://www.artipot.com/articles/410288/give-your-business-clients-the-content-they-want.htm</link>
      <description>In this article we look at the most in demand content trends for business to business websites.</description>
      <pubDate>Mon, 10 Aug 2009 16:42:43 +0000</pubDate>
      <guid>http://www.artipot.com/articles/410288/give-your-business-clients-the-content-they-want.htm</guid>
    </item>
    <item>
      <title>A Look At Disney's Latest Online Advertising Effectiveness Studies</title>
      <link>http://www.artipot.com/articles/410246/a-look-at-disneys-latest-online-advertising-effectiveness-studies.htm</link>
      <description>In this article we look at the latest tracking trends adopted by Disney to evaluate the effectiveness of online advertising.</description>
      <pubDate>Mon, 10 Aug 2009 15:42:05 +0000</pubDate>
      <guid>http://www.artipot.com/articles/410246/a-look-at-disneys-latest-online-advertising-effectiveness-studies.htm</guid>
    </item>
    <item>
      <title>Free Shipping Versus Discount: There Is No Easy Answer</title>
      <link>http://www.artipot.com/articles/410155/free-shipping-versus-discount-there-is-no-easy-answer.htm</link>
      <description>In this article we discuss alternatives to offering free shipping within your estore.</description>
      <pubDate>Mon, 10 Aug 2009 14:37:18 +0000</pubDate>
      <guid>http://www.artipot.com/articles/410155/free-shipping-versus-discount-there-is-no-easy-answer.htm</guid>
    </item>
    <item>
      <title>Five Mistakes Commonly Made In Press Releases</title>
      <link>http://www.artipot.com/articles/410069/five-mistakes-commonly-made-in-press-releases.htm</link>
      <description>In this article we look at the top 5 mistakes commonly made when writing a press release.</description>
      <pubDate>Mon, 10 Aug 2009 13:29:30 +0000</pubDate>
      <guid>http://www.artipot.com/articles/410069/five-mistakes-commonly-made-in-press-releases.htm</guid>
    </item>
    <item>
      <title>How To Evaluate Your Chinese Supplier</title>
      <link>http://www.artipot.com/articles/410050/how-to-evaluate-your-chinese-supplier.htm</link>
      <description>In this article we discuss the steps you should take to verify the legitimacy of your overseas suppliers, with a focu on China.</description>
      <pubDate>Mon, 10 Aug 2009 13:10:47 +0000</pubDate>
      <guid>http://www.artipot.com/articles/410050/how-to-evaluate-your-chinese-supplier.htm</guid>
    </item>
    <item>
      <title>Google Product Ads: New Google Feature</title>
      <link>http://www.artipot.com/articles/410036/google-product-ads-new-google-feature.htm</link>
      <description>In this article we discuss a powerful upcoming feature from Google.</description>
      <pubDate>Mon, 10 Aug 2009 12:51:15 +0000</pubDate>
      <guid>http://www.artipot.com/articles/410036/google-product-ads-new-google-feature.htm</guid>
    </item>
    <item>
      <title>How To Setup And Use RSS Feeds To Keep Your Customers Informed</title>
      <link>http://www.artipot.com/articles/409784/how-to-setup-and-use-rss-feeds-to-keep-your-customers-informed.htm</link>
      <description>In this article we discuss RSS feeds, their benefits, and how to set them up for your ecommerce website.</description>
      <pubDate>Mon, 10 Aug 2009 05:24:35 +0000</pubDate>
      <guid>http://www.artipot.com/articles/409784/how-to-setup-and-use-rss-feeds-to-keep-your-customers-informed.htm</guid>
    </item>
    <item>
      <title>How Let Your Customers Sell Your Product For You</title>
      <link>http://www.artipot.com/articles/409777/how-let-your-customers-sell-your-product-for-you.htm</link>
      <description>In this article we look at how to obtain video testimonials from your customers to increase your online store conversions.</description>
      <pubDate>Mon, 10 Aug 2009 05:17:40 +0000</pubDate>
      <guid>http://www.artipot.com/articles/409777/how-let-your-customers-sell-your-product-for-you.htm</guid>
    </item>
    <item>
      <title>New Study Reveals Important Data About Google</title>
      <link>http://www.artipot.com/articles/408975/new-study-reveals-important-data-about-google.htm</link>
      <description>In this article we discuss the latest findings to increase and maintain your Google search engine rankings.</description>
      <pubDate>Sat, 08 Aug 2009 13:16:24 +0000</pubDate>
      <guid>http://www.artipot.com/articles/408975/new-study-reveals-important-data-about-google.htm</guid>
    </item>
    <item>
      <title>A Brand New Way To Promote Your eStore</title>
      <link>http://www.artipot.com/articles/407514/a-brand-new-way-to-promote-your-estore.htm</link>
      <description>In this article we discuss a new social media technique to attract more visitors and convert more customers.</description>
      <pubDate>Thu, 06 Aug 2009 21:35:27 +0000</pubDate>
      <guid>http://www.artipot.com/articles/407514/a-brand-new-way-to-promote-your-estore.htm</guid>
    </item>
  </channel>
</rss>
