http://www.artipot.com/authors/1476/cathy-goodwin/ Latest articles by Cathy Goodwin from Artipot - your one-stop resource for free articles. http://www.artipot.com/articles/445157/website-marketing-why-content-comes-before-design.htm Online business owners often wonder when to create content and when to focus on design. Should you complete your design before beginning to develop content? Or create content before embarking on design? It's not a chicken-and-egg question: the clear answer is, "Create your content first." Here's why. Tue, 22 Sep 2009 00:55:50 +0000 http://www.artipot.com/articles/445157/website-marketing-why-content-comes-before-design.htm http://www.artipot.com/articles/440832/service-professionals-get-clients-online-with-content-strategy.htm To attract more clients online, independent professionals and service business owners need to demonstrate credibility and expertise. The most effecdtive solution is to devleop an integrated internet marketing content strategy involving blogging, article marketing, ezines and social media. Read on to learn how to do this effectively. Wed, 16 Sep 2009 19:23:17 +0000 http://www.artipot.com/articles/440832/service-professionals-get-clients-online-with-content-strategy.htm http://www.artipot.com/articles/440210/get-more-clients-online-tips-for-developing-a-results-oriented-internet-marketing-presence.htm Independent professionals who want to get more clients online need to start with a result-oriented website. These 3 components of your website will become the cornerstone of your Internet presence. Wed, 16 Sep 2009 02:57:00 +0000 http://www.artipot.com/articles/440210/get-more-clients-online-tips-for-developing-a-results-oriented-internet-marketing-presence.htm http://www.artipot.com/articles/434160/the-truth-about-website-copywriting-what-service-business-owners-need-to-know.htm Online business owners often underestimate the role of copywriting when they develop their websites, blogs and other Internet marketing promotions. As a result, they underestimate the role of copywriting in delivering clients, revenue and list sign-ups. Read on to learn more about how copywriting can and cannot help a service business. Wed, 09 Sep 2009 17:45:36 +0000 http://www.artipot.com/articles/434160/the-truth-about-website-copywriting-what-service-business-owners-need-to-know.htm http://www.artipot.com/articles/433340/how-online-marketers-can-avoid-this-common-social-media-marketing-mistake.htm Social marketing media can be a terrific way to attract clients and meet potential business allies. But it is easy to make a mistake so your efforts actually backfire. Read on to discover how you can avoid one of the most common and most lethal social media marketing mistakes. Wed, 09 Sep 2009 02:02:44 +0000 http://www.artipot.com/articles/433340/how-online-marketers-can-avoid-this-common-social-media-marketing-mistake.htm http://www.artipot.com/articles/427234/copywriting-create-compelling-content-for-your-professional-services-website.htm Online business owners and solo professionals often ask copywriters how to write compelling, "edgy" copy. They want to know how to hook readers so they'll stay involved, keep reading and (ideally) be motivated to sign up for an ezine list or make a purchase. Here are 3 copywriting tips to create compelling content for your website. Tue, 01 Sep 2009 13:43:17 +0000 http://www.artipot.com/articles/427234/copywriting-create-compelling-content-for-your-professional-services-website.htm http://www.artipot.com/articles/421226/online-marketing-grow-your-business-with-3-types-of-story-telling.htm Creating website content that is compelling can be a challenge, even for experienced copywriters. Independent professionals and solo-preneurs who want to get more clients online can take a tip from the pros: add stories to your website, blog and articles. Read on to learn 3 effective ways to grow your business by telling stories. Tue, 25 Aug 2009 13:26:42 +0000 http://www.artipot.com/articles/421226/online-marketing-grow-your-business-with-3-types-of-story-telling.htm http://www.artipot.com/articles/420562/attract-more-clients-with-compelling-website-content.htm For professional service markets, online marketing begins with your website. When you create your website, your focus needs to be on content. Copywriters know that creating content calls for three copywriting challenges: creating compelling content, keeping the content visible and maintaining your readers' interest and suspense. Read on to learn how to master these three... Mon, 24 Aug 2009 18:24:20 +0000 http://www.artipot.com/articles/420562/attract-more-clients-with-compelling-website-content.htm http://www.artipot.com/articles/417905/mid-life-career-change-should-relocation-be-part-of-your-game-plan.htm Mid-life career changers frequently consider relocation as part of their career planning. Moving can contribute to your career as well as personal growth when you take just a few steps before you call the moving van. Read on to learn some tips to avoid a costly mistake. Thu, 20 Aug 2009 20:18:53 +0000 http://www.artipot.com/articles/417905/mid-life-career-change-should-relocation-be-part-of-your-game-plan.htm http://www.artipot.com/articles/417880/service-professionals-get-more-clients-online-when-you-stand-out-from-the-pack.htm As an independent professional, solo-preneur or service business owner, you face a big challenge: how to stand out from the crowd of professionals who are your competitors. You need to communicate that you are uniquely qualified to respond to their needs. And you have to get your message across in just a few seconds. Read on to learn two ways to stand out from the pack and... Thu, 20 Aug 2009 20:06:55 +0000 http://www.artipot.com/articles/417880/service-professionals-get-more-clients-online-when-you-stand-out-from-the-pack.htm http://www.artipot.com/articles/411148/copywriting-for-profitable-client-relationships.htm Service business owners frequently get last-minute requests to change a project. If you say "yes" too often, you become unfair to other clients and your business becomes less profitable. Copywriting for your website can help you avoid these situations before they arise. Read on to learn how. Tue, 11 Aug 2009 15:38:02 +0000 http://www.artipot.com/articles/411148/copywriting-for-profitable-client-relationships.htm http://www.artipot.com/articles/411121/why-time-management-solutions-should-not-be-cookie-cutter.htm If time management has always been a challenge for you, you may be using a time management system designed for someone else. Here are 3 reasons most people face time management challenges and how you can decide what makes ost sense for you. Tue, 11 Aug 2009 15:18:38 +0000 http://www.artipot.com/articles/411121/why-time-management-solutions-should-not-be-cookie-cutter.htm http://www.artipot.com/articles/409698/service-business-owners-attract-clients-when-you-brag-about-yourself-on-your-website.htm Many service business owners and independent professionals are reluctant to showcase their skills and strengths. They are afraid of bragging and boasting. As a result, they forego an opportunity to connect with prospective clients in an important and meaningful way. Read on to learn some ways to promote yourself and generate leads through website marketing. Mon, 10 Aug 2009 00:23:14 +0000 http://www.artipot.com/articles/409698/service-business-owners-attract-clients-when-you-brag-about-yourself-on-your-website.htm http://www.artipot.com/articles/406936/how-to-write-and-sell-your-non-fiction-book-to-promote-your-service-business.htm Self-publishing a how-to or self-help book can help market your service business by generating leads who can become clients. But most professionals find they cannot obtain compelling reviews or sell their books successfully because the content has not been planned strategically. This article presents 3 critical elements to consider before writing and marketing your book. Thu, 06 Aug 2009 02:33:39 +0000 http://www.artipot.com/articles/406936/how-to-write-and-sell-your-non-fiction-book-to-promote-your-service-business.htm http://www.artipot.com/articles/406887/social-marketing-for-your-service-business-how-to-invite-new-friends.htm Service businesses have found that Facebook is a social medium that contributes to lead generation, if used strategically. You need a large and growing network of friends. Here are some tips for sending invitations that encourage "yes" answers from targeted Facebook users. Thu, 06 Aug 2009 01:49:03 +0000 http://www.artipot.com/articles/406887/social-marketing-for-your-service-business-how-to-invite-new-friends.htm http://www.artipot.com/articles/405261/copywriting-your-savvy-secret-all-purpose-marketing-weapon.htm Copywriting has been called the single most important skill you need for Internet Marketing. Ask any Online Gurus, Famous Names and Internet Millionaires. Most marketers don't realize their copywriting mindset can be applied beyond web sites and sales letters to achieve all your goals for growing your professional service business. Tue, 04 Aug 2009 14:49:01 +0000 http://www.artipot.com/articles/405261/copywriting-your-savvy-secret-all-purpose-marketing-weapon.htm http://www.artipot.com/articles/404921/career-change-make-your-first-move-before-you-hire-a-coach.htm Career change can be scary so many people decide to hire a coach or consultant. This article suggests that you take charge of your own transition and make the first move, even if you're not sure what to do. Taking even a small action will help you implement change much more quickly. Tue, 04 Aug 2009 03:51:28 +0000 http://www.artipot.com/articles/404921/career-change-make-your-first-move-before-you-hire-a-coach.htm http://www.artipot.com/articles/391582/lawyer-marketing-online-content-strategy-for-client-attraction.htm Most lawyers now recognize that they can increase credibility, exposure and ultimately revenue by generating massive amounts of high quality Internet content. But before you start writing, your online marketing strategy calls for several critical decisions. Fri, 17 Jul 2009 15:34:11 +0000 http://www.artipot.com/articles/391582/lawyer-marketing-online-content-strategy-for-client-attraction.htm http://www.artipot.com/articles/388861/bad-lawyer-website-marketing-ought-to-be-a-crime.htm Lawyer marketing typically includes creating a website to attract clients and build relationships. But many lawyers spend thousands of dollars to create a beautiful website but see little return on their investment. Read on to learn how to avoid the three most common mistakes of lawyer website marketing. Tue, 14 Jul 2009 06:54:07 +0000 http://www.artipot.com/articles/388861/bad-lawyer-website-marketing-ought-to-be-a-crime.htm http://www.artipot.com/articles/385493/copywriting-for-your-online-business-what-you-can-learn-from-watching-basketball.htm Online business owners are always challenged to create compelling content for their web sites, blogs and articles. For effective copywriting, you can get inspiration from your passions outside your business. Here are three things I've learned from my experience as an avid WNBA basketball fan. Thu, 09 Jul 2009 06:18:15 +0000 http://www.artipot.com/articles/385493/copywriting-for-your-online-business-what-you-can-learn-from-watching-basketball.htm http://www.artipot.com/articles/381672/service-business-owners-friends-dont-let-friends-give-business-advice.htm Independent professionals often face challenges when friends and family share stories about their professional activities. But when you offer advice, you risk the friendship (and probably don't give good guidance anyway). Read on to learn more. Thu, 02 Jul 2009 23:34:22 +0000 http://www.artipot.com/articles/381672/service-business-owners-friends-dont-let-friends-give-business-advice.htm http://www.artipot.com/articles/380390/helpful-online-business-advisor-or-just-an-interfering-busybody.htm Independent professionals and service business owners often get frustrated when they watch friends make bad business decisions. But unsolicited business advice can do more harm than good. Read on to learn why. Wed, 01 Jul 2009 02:07:50 +0000 http://www.artipot.com/articles/380390/helpful-online-business-advisor-or-just-an-interfering-busybody.htm http://www.artipot.com/articles/379942/service-professionals-get-clients-even-when-they-arent-looking-for-you.htm Service business owners often explore ways to come up higher on search engines. But in fact many of your prospects won't find you by typing a keyword into the search engines. Here are three ways to get in front of prospects so they find you even when they are not searching. Tue, 30 Jun 2009 13:20:10 +0000 http://www.artipot.com/articles/379942/service-professionals-get-clients-even-when-they-arent-looking-for-you.htm http://www.artipot.com/articles/379508/online-marketing-for-professional-services-connect-with-clients-these-3-ways.htm Online marketing can help independent professionals reach more clients with less effort. But to achieve success, your online communications have to connect with your prospects and their on three levels. Clients hire you to solve a problem, but they also bring fears about hiring you. Read on to learn how to deal with these three ways of connecting with your prospects. Mon, 29 Jun 2009 17:44:08 +0000 http://www.artipot.com/articles/379508/online-marketing-for-professional-services-connect-with-clients-these-3-ways.htm http://www.artipot.com/articles/379113/copywriting-to-attract-clients-and-prospects-who-are-seriously-ready-to-buy.htm Copywriting for online marketing often scares professionals. They're afraid of sounding too sales-y and hype-y. But if you choose the right market, your buyers will actually enjoy reading your copy. They view your words as informative, not hype-y. Read below to learn how to reach these eager buyers. Mon, 29 Jun 2009 07:43:30 +0000 http://www.artipot.com/articles/379113/copywriting-to-attract-clients-and-prospects-who-are-seriously-ready-to-buy.htm http://www.artipot.com/articles/376053/career-planning-for-a-challenging-economy-3-strategies.htm Career planning can challenge mid-life, mid-career professionals any time, but especially during a tough economy. You'll survive and thrive when you make decisions based on logic and avoid emotional traps in your environment. Read on to get three tips. Tue, 23 Jun 2009 18:05:22 +0000 http://www.artipot.com/articles/376053/career-planning-for-a-challenging-economy-3-strategies.htm http://www.artipot.com/articles/375424/online-copywriting-tip-3-things-never-to-put-on-your-web-site.htm Online marketing often begins with a checklist of what to include in a website. You know you need to have a headline, compelling opening paragraph, bullets and more. But if you are marketing a professional service, often your website effectiveness will increase when you subtract rather than add. Here are three things to lose immediately. Tue, 23 Jun 2009 02:00:26 +0000 http://www.artipot.com/articles/375424/online-copywriting-tip-3-things-never-to-put-on-your-web-site.htm http://www.artipot.com/articles/372744/copywriting-to-attract-targeted-clients-get-inside-your-prospects-mind.htm Online business owners often think copywriting means tweaking a few words here and there. In fact, copywriting begins by researching your target market. But how do you get your target market to tell you what they really want? Here are some proven strategies to get inside the minds of your prospects so you can reach them with copywriting. Wed, 17 Jun 2009 19:28:44 +0000 http://www.artipot.com/articles/372744/copywriting-to-attract-targeted-clients-get-inside-your-prospects-mind.htm http://www.artipot.com/articles/372562/copywriting-to-attract-joint-venture-partners-online.htm Joint ventures are a very good way for online marketers to increase traffic to your website, gain visibility and generate leads. But most potential partners are overloaded and busy. You have to sell them on working with you, using some basic copywriting tools. Wed, 17 Jun 2009 14:01:24 +0000 http://www.artipot.com/articles/372562/copywriting-to-attract-joint-venture-partners-online.htm http://www.artipot.com/articles/368656/relocation-strategy-when-someone-you-love-is-moving.htm Relocation is one of the top sources of stress - even stronger than bereavement or divorce. When you see a friend or family member getting ready to call the moving van, what can you do? Here are some concrete tips to help make their move easier while you honor the relationship. Thu, 11 Jun 2009 05:11:01 +0000 http://www.artipot.com/articles/368656/relocation-strategy-when-someone-you-love-is-moving.htm