http://www.artipot.com/authors/11979/kelly-oneil/ Latest articles by Kelly O'Neil from Artipot - your one-stop resource for free articles. http://www.artipot.com/articles/167116/5-tips-to-quickly-and-inexpensively-improve-your-brand-identity.htm In an overcrowded marketplace, if you're not standing out, then you're invisible. Establishing a brand is absolutely critical to long term, sustainable business growth - especially in service oriented businesses. The single biggest motivator in buying is not data, nor is it facts, it's emotional response. People buy when they feel comfortable, when they feel they can trust you. Sun, 13 Jul 2008 17:31:06 +0000 http://www.artipot.com/articles/167116/5-tips-to-quickly-and-inexpensively-improve-your-brand-identity.htm http://www.artipot.com/articles/167115/discover-the-secret-to-avoiding-the-roller-coaster-income-syndrome.htm If you're like most small business owners, when you need business you run out and do lots of marketing; then you get so busy working you get have no time to seek out new clients. The money's flowing and you get complacent. However, then you finish up your projects and clients and guess what! There's no business again! And the income drops! You're riding the roller coaster... Sun, 13 Jul 2008 17:31:02 +0000 http://www.artipot.com/articles/167115/discover-the-secret-to-avoiding-the-roller-coaster-income-syndrome.htm http://www.artipot.com/articles/167110/the-expert-advantage-why-it-pays-to-establish-yourself-as-an-expert.htm Strategies to establish yourself as an expert. Topics include: Be Confident in Your Expertise, Create a Powerful Brand, Put it in Writing, Get on Your Soapbox, Become a Media Magnet and Create Promotional Campaigns and Info Products. Sun, 13 Jul 2008 17:17:03 +0000 http://www.artipot.com/articles/167110/the-expert-advantage-why-it-pays-to-establish-yourself-as-an-expert.htm http://www.artipot.com/articles/167109/the-art-of-upselling-three-tips-to-generate-more-sales-effortlessly-and-3-ways-people-blow-it.htm Upselling refers to when you help a customer decide to buy a little extra or "up-grade" slightly the final purchase. This article provides three key tips to effectively upsell your customers and the three biggest mistakes in upselling. Sun, 13 Jul 2008 17:16:58 +0000 http://www.artipot.com/articles/167109/the-art-of-upselling-three-tips-to-generate-more-sales-effortlessly-and-3-ways-people-blow-it.htm http://www.artipot.com/articles/167101/what-are-the-benefits-of-blogging-for-small-business.htm Blogging has become quite popular for small businesses as of late. This article discusses several benefits to blogging for small businesses. Sun, 13 Jul 2008 16:52:10 +0000 http://www.artipot.com/articles/167101/what-are-the-benefits-of-blogging-for-small-business.htm http://www.artipot.com/articles/167099/you-never-have-a-second-chance-to-make-a-first-impression-position-your-company-wisely.htm Your positioning statement is the foundation on which all communications activities are based upon. It is the most important marketing practice, and often the most overlooked. This article discusses the seven essential questions to ask yourself when developing an effective positioning statement. Sun, 13 Jul 2008 16:46:29 +0000 http://www.artipot.com/articles/167099/you-never-have-a-second-chance-to-make-a-first-impression-position-your-company-wisely.htm http://www.artipot.com/articles/167097/how-to-research-your-target-market-in-5-easy-steps.htm This article offers a few simple and free ways for entreprenuers to do market research: With effective market research, they can determine the need for their service, a product's likelihood to sell, target-market demographics, and desirable store locations. Sun, 13 Jul 2008 16:40:15 +0000 http://www.artipot.com/articles/167097/how-to-research-your-target-market-in-5-easy-steps.htm