http://www.artipot.com/authors/1062/david-little/ Latest articles by David Little from Artipot - your one-stop resource for free articles. http://www.artipot.com/articles/448601/digital-signage-how-sticky-is-your-content-part-i.htm Are you giving your audience a reason to take a second look at your digital sign? Fri, 25 Sep 2009 17:32:10 +0000 http://www.artipot.com/articles/448601/digital-signage-how-sticky-is-your-content-part-i.htm http://www.artipot.com/articles/412521/digital-signage-news-bright-days-ahead-for-self-service-kiosk-applications.htm A new study projects substantial growth in self-serve kiosk revenue between now and 2013. Thu, 13 Aug 2009 19:29:53 +0000 http://www.artipot.com/articles/412521/digital-signage-news-bright-days-ahead-for-self-service-kiosk-applications.htm http://www.artipot.com/articles/397814/digital-signage-advice-content-may-be-king-but-whos-doing-the-coronation-part-iii.htm Content is king, so the saying goes. And while "it's good to be the king," as funnyman Mel Brooks famously observed in "History of the World Part I," achieving that status can be complicated and treacherous. Sun, 26 Jul 2009 18:33:46 +0000 http://www.artipot.com/articles/397814/digital-signage-advice-content-may-be-king-but-whos-doing-the-coronation-part-iii.htm http://www.artipot.com/articles/381725/digital-signage-content-may-be-king-but-whos-doing-the-coronation-part-ii.htm In the first part of this column I pointed out that for many small business owners -even those who understand the potential of digital signage- actually deciding to add digital signs raises a thorny issue: Who's going to create the content that feeds the sign fresh information of interest to viewers in a professional format that makes a great statement about that small... Fri, 03 Jul 2009 01:07:20 +0000 http://www.artipot.com/articles/381725/digital-signage-content-may-be-king-but-whos-doing-the-coronation-part-ii.htm http://www.artipot.com/articles/366686/digital-signage-advice-content-may-be-king-but-whos-doing-the-coronation.htm The media in general -and digital signage specifically- have their own cliches, "the mother of all" which is: "Content is king." The kingship of content is easy to understand. If you want someone to read your newspaper, listen to your radio show, watch your TV program or look at your digital sign, you'd better give them a reason. Mon, 08 Jun 2009 04:19:41 +0000 http://www.artipot.com/articles/366686/digital-signage-advice-content-may-be-king-but-whos-doing-the-coronation.htm http://www.artipot.com/articles/358132/digital-signage-high-definition-signs-grow-increasingly-important.htm By the millions, households in the United States and around the world are buying HDTVs, which increasingly makes high-def digital signage a must-have for anyone serious about grabbing the public's attention. Tue, 26 May 2009 16:06:36 +0000 http://www.artipot.com/articles/358132/digital-signage-high-definition-signs-grow-increasingly-important.htm http://www.artipot.com/articles/348897/digital-signage-economic-growth-may-be-closer-than-you-think.htm According to a leading research firm, the digital signage industry when viewed as a whole will see growth this year. Wed, 13 May 2009 05:04:23 +0000 http://www.artipot.com/articles/348897/digital-signage-economic-growth-may-be-closer-than-you-think.htm http://www.artipot.com/articles/329700/digital-signage-the-value-of-metrics.htm For digital signage ad networks to mature and prosper, advertisers and ad agencies must be assured they're reaching the audience they pay for and their budgets are not being wasted. Thu, 16 Apr 2009 01:09:32 +0000 http://www.artipot.com/articles/329700/digital-signage-the-value-of-metrics.htm http://www.artipot.com/articles/311287/digital-signage-despite-general-economic-slump-digital-signs-to-grow-in-2009.htm Despite the economy's tailspin, digital signage is poised to surge in 2009 and beyond Mon, 23 Mar 2009 17:01:53 +0000 http://www.artipot.com/articles/311287/digital-signage-despite-general-economic-slump-digital-signs-to-grow-in-2009.htm http://www.artipot.com/articles/308322/digital-signage-menu-boards-can-serve-up-tasty-profits-for-restaurateurs.htm Digital menu boards provide restaurateurs with a host of advantages from paring back printing expenses to capturing new sources of revenue. Thu, 19 Mar 2009 23:05:38 +0000 http://www.artipot.com/articles/308322/digital-signage-menu-boards-can-serve-up-tasty-profits-for-restaurateurs.htm http://www.artipot.com/articles/291408/digital-signage-dayparting-opens-new-opportunities-to-marketers-or-advertisers.htm Scheduling messages to match changing demographics throughout the day is a powerful tool for marketers and advertisers who use digital signage. Thu, 26 Feb 2009 02:49:21 +0000 http://www.artipot.com/articles/291408/digital-signage-dayparting-opens-new-opportunities-to-marketers-or-advertisers.htm http://www.artipot.com/articles/269376/digital-signage-facing-the-challenges-of-2009-head-on.htm With no apparent break in the economic storm clouds, a 2009 forecast with a silver lining is overdue. Tue, 20 Jan 2009 01:40:04 +0000 http://www.artipot.com/articles/269376/digital-signage-facing-the-challenges-of-2009-head-on.htm http://www.artipot.com/articles/264806/digital-signage-goals-define-successful-measurement.htm Success is within your grasp with digital signage if you know precisely what you wish to accomplish. Fri, 09 Jan 2009 20:56:48 +0000 http://www.artipot.com/articles/264806/digital-signage-goals-define-successful-measurement.htm http://www.artipot.com/articles/264798/digital-signage-opportunity-in-the-face-of-recession.htm A downturn in economic activity demands marketers re-evaluate how they use their resources to maximize return on investment. Fri, 09 Jan 2009 20:44:48 +0000 http://www.artipot.com/articles/264798/digital-signage-opportunity-in-the-face-of-recession.htm http://www.artipot.com/articles/254671/digital-signage-why-digital-signs-are-important.htm Digital signage is emerging as an important new communications medium. Here's a look at the basics of why that's so. Tue, 23 Dec 2008 15:03:05 +0000 http://www.artipot.com/articles/254671/digital-signage-why-digital-signs-are-important.htm http://www.artipot.com/articles/244240/digital-signage-let-it-do-it-no-way.htm If you truly want your organization to succeed with digital signage, ignore the do-it-yourself instinct of some IT professionals and focus all of the individuals in your company on their core competencies. Thu, 04 Dec 2008 17:07:30 +0000 http://www.artipot.com/articles/244240/digital-signage-let-it-do-it-no-way.htm http://www.artipot.com/articles/230886/digital-signage-retaking-control-of-advertising-really-matters.htm A recent report forecasts digital out-of-home advertising via digital signage networks will be the only medium to see real revenue growth over the next five years, and it's not too difficult to understand why. Thu, 13 Nov 2008 03:56:05 +0000 http://www.artipot.com/articles/230886/digital-signage-retaking-control-of-advertising-really-matters.htm http://www.artipot.com/articles/209182/digital-signage-new-poll-reveals-growing-importance-of-internet-in-gathering-information.htm The new Pew Poll may have important implications for those who wish to market their products with digital signage. Fri, 26 Sep 2008 15:55:14 +0000 http://www.artipot.com/articles/209182/digital-signage-new-poll-reveals-growing-importance-of-internet-in-gathering-information.htm http://www.artipot.com/articles/199806/digital-signage-the-potential-of-self-service-interactivity-is-enormous.htm Could the addition of traditional linear digital signage content drive the transaction value of self-service kiosks even higher than the forecasted $1.7 trillion by 2012? Wed, 10 Sep 2008 18:35:22 +0000 http://www.artipot.com/articles/199806/digital-signage-the-potential-of-self-service-interactivity-is-enormous.htm http://www.artipot.com/articles/199163/digital-signage-keep-your-content-fresh.htm If a digital signage system is to fulfill its mission of communications, smart managers will plan for keeping content fresh. Tue, 09 Sep 2008 21:47:56 +0000 http://www.artipot.com/articles/199163/digital-signage-keep-your-content-fresh.htm http://www.artipot.com/articles/165660/digital-signage-customize-marketing-campaigns-based-on-consumer-interaction.htm Interactive, hybrid digital signs offer marketers a real-time way to take the pulse of shoppers. Fri, 11 Jul 2008 01:55:19 +0000 http://www.artipot.com/articles/165660/digital-signage-customize-marketing-campaigns-based-on-consumer-interaction.htm http://www.artipot.com/articles/157820/digital-signage-consumers-want-control.htm Perhaps you have a friend like mine. It seems no matter what we do, whenever I'm over at his house, the TV is on. No one may be watching, but the set alternates between some talking head delivering the news and commercial blaring out their sales pitch. None the less, he still feels in control, and it's that attribute that seems to be driving digital signage in the future. Wed, 25 Jun 2008 03:18:15 +0000 http://www.artipot.com/articles/157820/digital-signage-consumers-want-control.htm http://www.artipot.com/articles/150278/digital-signage-people-like-interactivity.htm As consumer electronics and television programming get more interactive, digital signage must adopt interactive touch capability to remain competitive. Tue, 10 Jun 2008 17:58:45 +0000 http://www.artipot.com/articles/150278/digital-signage-people-like-interactivity.htm http://www.artipot.com/articles/138665/digital-signage-the-top-10-pitfalls.htm Avoiding these 10 traps can save your business time and money. Wed, 21 May 2008 21:20:23 +0000 http://www.artipot.com/articles/138665/digital-signage-the-top-10-pitfalls.htm http://www.artipot.com/articles/132587/digital-signage-what-do-you-expect-what-do-they-expect.htm Successful digital signage communication demands content that meets an audience's expectations. Wed, 07 May 2008 00:51:13 +0000 http://www.artipot.com/articles/132587/digital-signage-what-do-you-expect-what-do-they-expect.htm http://www.artipot.com/articles/126214/digital-signage-metrics-human-nature-remain-final-obstacles-to-success.htm A new report from research organization iSuppli identifies two significant hurdles it says must be cleared before digital signage ad networks get respect among advertisers and agencies. But maybe it's time to rethink the issue. Sat, 19 Apr 2008 01:01:20 +0000 http://www.artipot.com/articles/126214/digital-signage-metrics-human-nature-remain-final-obstacles-to-success.htm http://www.artipot.com/articles/123298/digital-signage-wrap-your-head-around-this-flexible-displays.htm New flexible active matrix displays promise to change the shape of digital signage. Sun, 13 Apr 2008 08:09:14 +0000 http://www.artipot.com/articles/123298/digital-signage-wrap-your-head-around-this-flexible-displays.htm http://www.artipot.com/articles/102401/digital-signage-a-digital-approach-to-outdoor-advertising.htm New high-gain screens make projection a practical solution for outdoor digital signs. Sat, 01 Mar 2008 12:09:06 +0000 http://www.artipot.com/articles/102401/digital-signage-a-digital-approach-to-outdoor-advertising.htm http://www.artipot.com/articles/100039/digital-signage-three-handy-rules-to-succeed.htm By finding the right digital signage partner, investing in content development and providing your people with the best training available, you can rest assured that your digital signage network will continue achieving the goals you set out for it far into the future. Wed, 27 Feb 2008 03:32:51 +0000 http://www.artipot.com/articles/100039/digital-signage-three-handy-rules-to-succeed.htm http://www.artipot.com/articles/66833/digital-signage-roi-sometimes-the-numbers-are-easy-to-get-but-not-often.htm Determining the return on investment of a digital signage network isn't always easy. Mon, 05 Nov 2007 20:44:50 +0000 http://www.artipot.com/articles/66833/digital-signage-roi-sometimes-the-numbers-are-easy-to-get-but-not-often.htm