http://www.artipot.com/authors/10097/kathleen-ann/ Latest articles by Kathleen Ann from Artipot - your one-stop resource for free articles. http://www.artipot.com/articles/344706/why-small-business-owners-get-better-sales-results-from-relationship-marketing.htm There are 3 major differences where direct marketing, also known as relationship marketing veers sharply away from traditional marketing and advertising. You'll see why it's the most cost effective method any business can do. But especially small business because let's face it - we'll never have the money to throw at marketing and advertising that BIG business does. Sat, 09 May 2009 19:45:55 +0000 http://www.artipot.com/articles/344706/why-small-business-owners-get-better-sales-results-from-relationship-marketing.htm http://www.artipot.com/articles/288024/7-simple-steps-to-automate-after-sales-follow-ups.htm What sets direct marketing apart from mass marketing and image based advertising is the one-on-one customer relationship that is the foundation of this marketing approach a.k.a. relationship marketing. So it doesn't start or stop with a sale. And there's no better way to maximize the value of each and every sale than by strategic follow up with after sales service. Fri, 20 Feb 2009 22:17:08 +0000 http://www.artipot.com/articles/288024/7-simple-steps-to-automate-after-sales-follow-ups.htm http://www.artipot.com/articles/234683/3-reasons-why-you-need-testimonials-in-your-marketing-arsenal.htm Client testimonials are one of the most powerful tools in your marketing arsenal. There are 3 reasons why you must include them in your marketing mix and understanding these will give you all the motivation you need to become a collector of these gems so you can power up your marketing. Wed, 19 Nov 2008 07:50:31 +0000 http://www.artipot.com/articles/234683/3-reasons-why-you-need-testimonials-in-your-marketing-arsenal.htm http://www.artipot.com/articles/223041/9-compelling-reasons-why-you-must-hold-teleseminars.htm Teleseminars are a powerful resource to have in your marketing arsenal because they maximise your investment of both your time and money. Here's a list of 9 compelling reasons why you must include teleseminars in your marketing mix and how they will help you make more money. Wed, 22 Oct 2008 22:35:22 +0000 http://www.artipot.com/articles/223041/9-compelling-reasons-why-you-must-hold-teleseminars.htm http://www.artipot.com/articles/221727/5-tips-to-choosing-your-perfect-niche.htm Having a niche market to focus on can make marketing a whole lot easier. And serving your ideal client is a lot more fun as well as rewarding for both of you. That's two good reasons why you should choose a marketing niche. Now here's 5 tips to help you choose the one that's just perfect for you. Mon, 20 Oct 2008 18:55:12 +0000 http://www.artipot.com/articles/221727/5-tips-to-choosing-your-perfect-niche.htm http://www.artipot.com/articles/221725/3-top-ways-biz-owners-can-build-profitable-long-term-relationships.htm Relationship marketing uses direct response advertising and direct marketing methodology to build long term customer relationships. And now the new media called collectively, web 2.0 is providing an even greater opportunity to reach out and engage in 2 way dialogue with potential customers, clients and even joint venture partners. It's fun and profitable. Here's 3 top ways... Mon, 20 Oct 2008 18:51:26 +0000 http://www.artipot.com/articles/221725/3-top-ways-biz-owners-can-build-profitable-long-term-relationships.htm http://www.artipot.com/articles/199324/3-sure-ways-to-get-more-prospects-to-respect-your-value.htm Here are 3 sure ways to get your advertising copy working hard to make sure your prospects respect your value so they won't shop around. Which means you won't have to compete on price so you can charge what you're worth and get it. Wed, 10 Sep 2008 03:05:54 +0000 http://www.artipot.com/articles/199324/3-sure-ways-to-get-more-prospects-to-respect-your-value.htm http://www.artipot.com/articles/198673/10-tested-techniques-to-get-more-prospects-to-take-action-now.htm Direct response advertising is a proven marketing method that generates leads and turns leads into sales. The last and vital step in the communication process is to get people to take action now. The longer they delay the less likely you are to convert a lead into a sale. Here's 10 tested techniques you can use to get more prospects to want to take action now. Tue, 09 Sep 2008 04:06:55 +0000 http://www.artipot.com/articles/198673/10-tested-techniques-to-get-more-prospects-to-take-action-now.htm http://www.artipot.com/articles/197136/top-10-ways-to-get-more-prospects-excited-about-what-you-sell.htm Your advertising copywriting needs to work hard to build up excitement and enthusiasm for your products or services. So much excitement that your prospects can hardly wait to whip out their credit card and buy what you sell. Try these top 10 ways to get more prospects excited about what you sell. Fri, 05 Sep 2008 13:10:51 +0000 http://www.artipot.com/articles/197136/top-10-ways-to-get-more-prospects-excited-about-what-you-sell.htm http://www.artipot.com/articles/196158/7-proven-ways-to-get-more-prospects-to-want-to-respond.htm Direct response advertising is all about making an offer and getting a response. Here's 7 proven ways to get more prospects to want to respond and take the next step in your sales process. Thu, 04 Sep 2008 02:09:52 +0000 http://www.artipot.com/articles/196158/7-proven-ways-to-get-more-prospects-to-want-to-respond.htm http://www.artipot.com/articles/149415/5-tips-to-get-more-prospects-to-trust-what-you-say.htm Here's 5 quick and easy tips to use in your copywriting that will build trust for your readers which means you will make more sales. Mon, 09 Jun 2008 02:17:42 +0000 http://www.artipot.com/articles/149415/5-tips-to-get-more-prospects-to-trust-what-you-say.htm http://www.artipot.com/articles/149292/3-effective-strategies-to-get-more-prospects-to-read-your-ad-till-the-end.htm Here are some proven strategies to get your advertising working harder and make sure you get your prospects to read your sales message right till the very end. So that you can make more sales. Sun, 08 Jun 2008 21:53:21 +0000 http://www.artipot.com/articles/149292/3-effective-strategies-to-get-more-prospects-to-read-your-ad-till-the-end.htm http://www.artipot.com/articles/149291/5-top-ways-to-get-more-prospects-to-take-notice-of-your-advertising.htm Here are some proven strategies to get your advertising working harder and make sure you flag down your prospects so they take notice of your sales message. Which means you will make more sales. Sun, 08 Jun 2008 21:49:00 +0000 http://www.artipot.com/articles/149291/5-top-ways-to-get-more-prospects-to-take-notice-of-your-advertising.htm http://www.artipot.com/articles/145386/the-single-biggest-mistake-small-business-owners-make-with-their-advertising.htm Here's a clear explanation of the difference between brand awareness or image advertising and direct response advertising. And why small business owners can't afford to copy the big end of town when spending money on their advertising. Tue, 03 Jun 2008 13:36:25 +0000 http://www.artipot.com/articles/145386/the-single-biggest-mistake-small-business-owners-make-with-their-advertising.htm